Program Manager, GTM Enablement

Pigment•Toronto, ON

About The Position

Pigment is seeking a Program Manager, GTM Enablement to build and scale global programs aimed at enhancing the productivity and effectiveness of their Go-To-Market (GTM) teams. This role operates at the intersection of strategy and execution, focusing on transforming high-priority GTM initiatives into efficient, field-ready programs. The individual will optimize teams' understanding of critical business aspects, including what matters most, what is changing, and how to execute effectively. Responsibilities include designing and collaborating on various enablement experiences, from launches and playbooks to learning pathways and AI-enabled workflows, delivered through virtual, hybrid, and in-person formats. The ideal candidate will excel at bringing structure to ambiguity, building cross-functional trust through precise communication, and translating complex ideas into practical actions, with a keen ability to measure program efficacy.

Requirements

3-5+ years of experience in Enablement or adjacent GTM roles, with a track record of successfully building end-to-end programs from zero to scale
Experience in high-growth SaaS or platform businesses with complex, multi-motion go-to-market models
A strong program operator who can lead cross-functional initiatives from idea to adoption
Credible and confident communicator alongside senior stakeholders, with the judgment and presence to respectfully influence decisions while simultaneously earning trust
Experienced in leading and supporting GTM rollouts across global regions and GTM segments, including change management in how the field sells
Comfortable in ambiguity and able to make data-driven decisions without perfect information
Technically curious AND technically savvy, with strong product instincts to quickly understand new concepts that translate directly to the field
Fluent in pipeline dynamics, performance signals, and GTM vernacular, with the ability to justify taking deliberate actions from data-driven insights
Experienced using AI tools or building AI-driven workflows that improve enablement or GTM productivity
A strong verbal and written communicator who can simplify complexity and create clear, useful, and actionable content

Nice To Haves

Experience in the EPM software space or other highly technical solutions
Experience supporting global or multi-region GTM teams
Familiarity with enablement, LMS, content management, or sales productivity tools such as LetterAI and Gong
Background in sales, product marketing, revenue operations, or sales strategy
Experience measuring enablement effectiveness and connecting programs to business outcomes

Responsibilities

Own GTM enablement programs from design through rollout, including planning, stakeholder alignment, communication, execution, and measurement
Support existing programs such as GTM Onboarding and GTM SKO with logistics, content management, and measurement
Translate product, marketing, and GTM priorities into clear, actionable, and measurable enablement for the various GTM personas (BDR, AE, SC, and CSM)
Build high-quality content and learning experiences, including role-specific playbooks, GTM competency hubs, e-learning pathways, AI role play simulators, and compelling All Hands forums
Develop AI-native workflows and scalable automation resources that optimize for learning, execution, and GTM productivity
Partner across Sales, Pre-Sales, Business Development, Partners, Customer Success, Product Marketing, Product, and Enablement to ensure initiatives land consistently internally and externally
Leverage field feedback, pipeline signals, and performance data to continually improve programs
Refine and optimize teams decision-making by consistently contributing clarity and rigorous operational discipline