GTM Marketing Lead – Data & AI

Thoughtworks•Chicago, IL

About The Position

The GTM Marketing Lead serves as the strategic go-to-market marketing partner to Thoughtworks’ Data & AI leadership, owning the portfolio marketing agenda and turning market, client, and technology insight into differentiated propositions and priority routes to market. The role develops and maintains the Data & AI portfolio’s positioning, messaging, and market narrative across Data, AI, Agentic AI, and related capabilities, aligned with Thoughtworks’ broader strategy. It works with Data & AI leaders, Sales, campaign strategists, and cross-functional marketing teams to prioritize growth opportunities, shape propositions and go-to-market motions, and connect portfolio activity to the company’s Rebuild, Rewire, Reimagine pillars, verticals, priority accounts, and partners. The role also leads portfolio content and thought leadership planning, website positioning and content, proposition messaging, campaign briefs, reusable sales enablement, and buyer engagement offers. It mobilizes Global Campaigns, Field, Partner Marketing, Analyst Relations, PR, and Content around agreed briefs and measures. The lead uses approved AI tools for research, content development, adaptation, and analysis, validating outputs for accuracy, evidence, brand fit, and commercial relevance. The role sets day-to-day priorities for the Data & AI GTM Associate Marketer, provides coaching and quality review, and uses sales feedback, buyer responses, offer uptake, and performance evidence to refine propositions and priorities. Thoughtworks describes itself as a technology consultancy with a dynamic and inclusive community. It offers career development through interactive tools, development programs, and supportive teammates. The role is subject to US work-authorization requirements: applicants must be authorized to work in the US without current or future visa sponsorship. Project scope or availability may change or be cancelled during recruitment based on client needs and agreements.

Requirements

Experience in B2B product or services marketing, preferably in the technology industry, with demonstrated experience marketing Data, AI, cloud, digital, or other complex technology propositions.
Proven experience marketing to C-suite and senior executive audiences.
Ability to understand and market complex Data & AI propositions, translating technical capabilities into credible business outcomes and differentiated buyer messaging.
Curiosity and commitment to keeping pace with developments in AI and Agentic AI.
Practical experience using generative AI and other AI tools or agents to research, create, adapt, or analyze marketing work, with the judgment to validate and improve outputs.
Ability to take ownership, create clarity from ambiguity, and drive initiatives from strategy through execution, mobilizing cross-functional teams and stakeholders to deliver measurable outcomes.
Experience thriving in global, matrixed organizations and driving outcomes through influence, with an entrepreneurial, strategic, and hands-on approach across disciplines without relying on dedicated teams.
Commercial acumen, including a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.
Applicants for employment in the US must have work authorization that does not now or in the future require visa sponsorship.

Responsibilities

Own positioning, messaging, and the market narrative for the Data & AI portfolio, ensuring a coherent story across Data, AI, Agentic AI, and related capabilities that aligns with Thoughtworks’ business strategy.
Incorporate partner capabilities and credentials into the proposition and route to market when they strengthen them.
Agree priority growth opportunities with Data & AI leadership and Sales, identifying target buyers, buying problems, use cases, and relevant go-to-market motions.
Connect growth priorities to the Rebuild, Rewire, Reimagine pillars, vertical, priority-account, and partner activity, sequencing delivery against available capacity.
Synthesize market trends, competitive intelligence, client evidence, technology shifts, and internal expertise to identify opportunities and shape differentiated propositions, points of view, and go-to-market priorities.
Collaborate with the Content team on the portfolio content and thought-leadership agenda, including building and evolving a messaging map for topic recommendations, market insights, points of view, and SME collaboration.
Support cross-service-line portfolio positioning and messaging, including inputs to corporate positioning and business thematics.
Own Data & AI website positioning and content, connecting buyer problems, propositions, client proof, and clear next steps to relevant go-to-market motions; work with the Web team to keep the portfolio presence current, differentiated, and effective.
Create initial messaging, campaign briefs, and reusable sales and field enablement for priority propositions, working with Content and other specialists to refine and deliver assets.
Develop engagement and conversion offers with Data & AI leaders, Sales, and campaign strategists, such as assessments, workshops, or demonstrations that help buyers understand opportunities and progress toward commercial conversations.
Jointly shape priority go-to-market motions with campaign strategists; own the proposition, buyer insight, messaging, proof, and commercial priorities while campaign strategists lead campaign strategy, audience journeys, activation, and optimization.
Mobilize Global Campaigns, Field, Partner Marketing, Analyst Relations, PR, and Content around agreed briefs, responsibilities, and measures.
Use approved AI tools for research, creation, adaptation, and analysis, validating accuracy, evidence, brand fit, and commercial relevance.
Set day-to-day priorities for the Data & AI GTM Associate Marketer, provide clear briefs, coaching, and quality review, and progressively delegate ownership of defined workstreams.
Use Sales feedback, buyer responses, offer uptake, and performance evidence to refine propositions and go-to-market priorities, collaborating with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.

Benefits

Career development supported by interactive tools, development programs, and teammates who want to help employees grow.
Salary and benefits information is provided through Thoughtworks’ careers benefits page; specific benefits are not listed in the posting.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume