GTM Marketing Lead – Data & AI

Thoughtworks • New York City, NY

3d • Hybrid

About The Position

The GTM Marketing Lead is the strategic go-to-market marketing partner to Thoughtworks’ Data & AI leadership, owning the portfolio marketing agenda and turning market, client and technology insight into differentiated propositions and priority routes to market. The role owns positioning, messaging and the market narrative across Data, AI, Agentic AI and related capabilities, aligning them with company strategy and incorporating partner credentials where relevant.

The role identifies growth opportunities with Data & AI leadership and Sales, defining target buyers, buying problems, use cases and GTM motions. It connects priorities to the Rebuild, Rewire and Reimagine pillars, verticals, priority accounts and partner activity, while sequencing delivery according to capacity. As the marketing subject-matter expert, the lead synthesizes market trends, competitive intelligence, client evidence, technology developments and internal expertise to shape propositions, points of view and priorities.

The position shapes the portfolio’s content and thought-leadership agenda with the Content team, contributes to cross-service-line positioning and corporate messaging, and owns Data & AI website positioning and content in partnership with the Web team. It develops initial messaging, campaign briefs, reusable sales and field enablement, and buyer engagement and conversion offers such as assessments, workshops and demonstrations. The role jointly shapes priority GTM motions, owning proposition and buyer insight while campaign strategists lead campaign strategy, audience journeys, activation and optimization. It mobilizes Global Campaigns, Field, Partner Marketing, Analyst Relations, PR and Content around agreed briefs and measures.

The lead uses approved AI tools for research, creation, adaptation and analysis, validating outputs for accuracy, evidence, brand fit and commercial relevance. The role sets day-to-day priorities for the Data & AI GTM Associate Marketer, provides coaching and quality review, and progressively delegates defined workstreams. It uses Sales feedback, buyer responses, offer uptake and performance evidence to refine propositions and GTM priorities, working with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.

Thoughtworks describes its workplace as a dynamic, inclusive community and a leading technology consultancy. The company offers interactive career-development tools, development programs and supportive teammates. The job posting also provides information on responsible AI use in recruitment, equal-opportunity employment, US work authorization, accommodations and the possibility that client project scope or availability may change during recruitment.

Requirements

• Experience in B2B product or services marketing, preferably in the technology industry, with demonstrated experience marketing Data, AI, cloud, digital or other complex technology propositions.
• Proven experience marketing to C-suite and senior executive audiences.
• Ability to understand and market complex Data & AI propositions, translating technical capabilities into credible business outcomes and differentiated buyer messaging.
• Curiosity and commitment to keeping pace with developments in AI and Agentic AI.
• An AI-first strategic mindset and practical experience using generative AI and other AI tools or agents to research, create, adapt or analyze marketing work, with sound judgment to validate and improve outputs.
• Ability to take ownership, create clarity from ambiguity and drive initiatives from strategy through execution, mobilizing cross-functional teams and stakeholders to deliver measurable outcomes.
• Experience thriving in global, matrixed organizations and driving outcomes through influence, with an entrepreneurial, strategic and hands-on approach across disciplines without relying on dedicated teams.
• Commercial astuteness and a strong grasp of revenue models, pipeline quality, attach rate and downstream impact.
• Applicants for US employment must have work authorization that does not now or in the future require visa sponsorship.

Responsibilities

• Own positioning, messaging and the market narrative for the Data & AI portfolio, ensuring a coherent story across Data, AI, Agentic AI and related capabilities aligned with company strategy.
• Incorporate partner capabilities and credentials into propositions and routes to market when they strengthen them.
• Agree priority growth opportunities with Data & AI leadership and Sales, identifying target buyers, buying problems, use cases and relevant GTM motions.
• Connect growth priorities to the Rebuild, Rewire and Reimagine pillars, verticals, priority-account and partner activity, sequencing delivery against available capacity.
• Synthesize market trends, competitive intelligence, client evidence, technology shifts and internal expertise to identify opportunities and shape differentiation, propositions, points of view and GTM priorities.
• Collaborate with the Content team on the portfolio’s content and thought-leadership agenda, including building and evolving a messaging map for topic recommendations, market insights, points of view and SME collaboration.
• Support cross-service-line portfolio positioning and messaging, including inputs to corporate positioning and business thematics.
• Own Data & AI website positioning and content, connecting buyer problems, propositions, client proof and next steps to relevant GTM motions; work with the Web team to keep the portfolio presence current and effective.
• Create initial messaging, campaign briefs and reusable sales and field enablement for priority propositions, working with Content and other specialists to refine and deliver assets.
• Develop buyer engagement and conversion offers with Data & AI leaders, Sales and campaign strategists, such as assessments, workshops or demonstrations.
• Jointly shape priority GTM motions with campaign strategists; own Data & AI proposition, buyer insight, messaging, proof and commercial priorities while campaign strategists lead campaign strategy, audience journeys, activation and optimization.
• Mobilize Global Campaigns, Field, Partner Marketing, Analyst Relations, PR and Content around agreed briefs, responsibilities and measures.
• Use approved AI tools for research, creation, adaptation and analysis, validating accuracy, evidence, brand fit and commercial relevance.
• Set day-to-day priorities for the Data & AI GTM Associate Marketer, provide clear briefs, coaching and quality review, and progressively delegate ownership of defined workstreams.
• Use Sales feedback, buyer responses, offer uptake and performance evidence to refine propositions and GTM priorities; work with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.

Benefits

• Career development supported by interactive tools, numerous development programs and teammates who help employees grow.
• Salary and benefits information is provided at the linked Thoughtworks careers benefits page; specific benefits are not listed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed