GTM Leader

Microsoft•,

5d•$155,800 - $303,600

About The Position

The GTM Leader acts as an executive-level product and technical advocate, evangelist, and thought leader across solution areas and/or countries. The role develops and orchestrates business strategy and leads the definition and execution of strategic go-to-market plans spanning marketing, field, consulting, customer success, and partner functions, in support of Microsoft’s One Microsoft approach. It ensures Business Group Leads and field communities have the leadership and enablement needed to run the business locally, while identifying long-range growth opportunities, investment plans, and potential geographic expansion. The role is accountable for business performance, including revenue, scorecard metrics, and KPIs. It coordinates strategic planning and execution across corporate and field stakeholders, monitors the effectiveness of plans, and shares field insights and trends with senior leadership and relevant business teams. It also drives capacity forecasting, demand planning, pipeline development, customer hardware availability, partner and seller enablement, and investment follow-through. The GTM Leader provides product advocacy and develops competitive strategies, value propositions, customer messaging, and cross-selling opportunities. The role influences worldwide strategy, aligns cross-solution investments, develops short- and long-term growth plans, and advises teams on market and customer segmentation strategies. It includes people management responsibilities: setting objectives, coaching and developing employees, supporting learning and adaptation, and attracting and retaining talent.

Requirements

10 or more years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work.
15 or more years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work, and a bachelor’s degree in Business, Marketing, Computer Science, or a related field, or equivalent experience.
10 or more years of experience managing and expanding a product or solution portfolio and driving demand generation and pipeline acceleration within a complex organization, such as a multinational or matrixed organization.
8 or more years of people management experience.

Responsibilities

Identify and pursue long-range growth opportunities and investment plans, including geographic expansion, based on market opportunities and organizational capabilities.
Engage executive stakeholders to develop and operationalize strategies and oversee cross-market solutions that increase strategic impact and market share while meeting area-specific requirements.
Develop and orchestrate business strategy; track plan effectiveness across solution areas and countries to support sustainable growth.
Take end-to-end accountability for business revenue, scorecard metrics, and KPIs, and identify strategic priorities that can influence company strategy, programs, or initiatives.
Partner across peers and senior leadership using the One Microsoft approach to align with area and subsidiary goals and drive worldwide business impact.
Define and lead the rhythm-of-business cadence and metrics used to gather feedback and enable field performance.
Lead regular strategic-planning connections with corporate teams, including global sales, marketing, operations, business groups, and engineering.
Represent the field to corporate stakeholders and share insights on execution, performance, and trends; consolidate those insights for senior leadership.
Forecast capacity with key stakeholders, coach deals on alternative services, enable pipeline and sales, ensure segments understand issues and mitigations, and manage escalations.
Drive sales feedback to the supply chain, use regional competitive knowledge to develop business cases and land services with customers, authorize investments, and ensure hardware availability.
Support subsidiary sell-in accountability and related profit-and-loss impact.
Orchestrate coordination between corporate and field leadership, define advisory and direction roles for Business Group Leads, and equip channels and sellers with knowledge and resources.
Activate the partner ecosystem, identify field enablement failure points, and coordinate resources to mitigate them.
Define and orchestrate GTM plans across marketing, field, consulting, customer success, and partner functions; influence worldwide strategy and align stakeholders on delivery.
Use strategic cross-product and aggregate business metrics to generate insights and inform GTM strategy; monitor cross-solution investment impact and growth opportunities.
Build and land short- and long-term growth plans, develop competitive strategies with finance to gain target market share, and lead product marketing growth strategy engagement.
Advise and enable functional teams in executing market and customer segmentation strategies.
Manage employees by modeling company culture and values, coaching teams toward objectives and outcomes, enabling collaboration and learning, and investing in individual growth and retention.
Advocate for products and solutions through subject-matter expertise, competitive strategy, value proposition development, positioning, and tailored messaging.
Lead strategic engagement with internal and external audiences, identify cross-selling scenarios and attach points, develop customer engagement guidance, and advise partner practice leads.