GTM Engineer
About The Position
The GTM Engineer is a senior individual contributor on InvestNext’s Commercial team, reporting to the CCO, with no direct reports. The role owns the data, systems, and processes behind the company’s commercial engine and combines strategic direction with hands-on execution. It provides Sales, Marketing, and Customer Experience teams with reliable definitions, data, and tools to acquire and retain customers. Initial priorities include establishing consistent definitions for core metrics, improving and enriching account data, and making Salesforce the trusted system of record for reporting and forecasting. The role consults system users, manages change through testing and communication, and measures success through commercial outcomes such as pipeline creation, sales cycle time, and retention. As the sole owner of this function, the GTM Engineer works with executive leaders and has autonomy to shape commercial priorities and systems. The role builds and maintains the data foundation, connected technology ecosystem, reporting, forecasts, and workflows that support growth. It owns tool selection and implementation, data enrichment, integrations, automation, user adoption, troubleshooting, and request prioritization, while deciding whether work should be built, purchased, automated, or handled by Engineering or Finance. InvestNext is a connected real estate investment management platform serving General Partners and Investor Relations teams. The company aims to make real estate investing more accessible and transparent. The position is fully remote across the United States.
Requirements
- Ability to consult with stakeholders to understand needs and identify solutions, then manage execution and change for impacted team members.
- Track record in data governance, including defining metrics and customer segments, deduplicating records, and measuring data quality over time.
- Experience owning data enrichment, including setting standards and evaluating providers.
- Experience building pipeline forecasts and executive reporting that leadership can rely on without manual rechecking.
- Disciplined change-release practices, including sandbox and user acceptance testing, release communications, and ongoing training.
- Experience building multi-system architecture that minimizes cost and complexity while delivering a strong user experience.
- Solid understanding of B2B SaaS sales, marketing, and customer success strategy and metrics, including pipeline, net revenue retention, and CAC payback.
- Hands-on experience supporting Sales and Marketing teams as well as Customer Success.
- Track record of launching tools and driving sustained adoption, including enabling users and refining tools after go-live.
- Significant Salesforce experience, including custom development or other creative technical solutions, external app integrations, data-structure management, and report and dashboard development.
- Extensive use of automation tools, including Zapier, GitHub, and Salesforce Flows; examples beyond out-of-the-box triggers and actions are expected.
- Comfort working independently with a high degree of autonomy.
- Comfort using AI tools to solve operational problems at scale.
Nice To Haves
- Examples of automation beyond out-of-the-box triggers and actions.
- Experience managing vendor relationships, including procurement and renewal negotiations.
Responsibilities
- Maintain the commercial metric dictionary and customer segment definitions, implement them in Salesforce, and publish a central reference for metric definitions.
- Make Salesforce the system of record for commercial data, reconcile information across tools, distinguish customers from prospects, and publish a monthly data-quality scorecard.
- Design integrations across Sales, Marketing, Customer Experience, and Finance systems, and partner with Finance on a single source of truth for revenue data across Salesforce, Stripe, and financial tools.
- Set account-enrichment standards, manage enrichment providers, and provide sales representatives with qualified, accurate prospect lists.
- Build self-service dashboards and trusted reporting and forecasting using clean data.
- Participate in Commercial leadership discussions, contribute analysis of performance and trends, and recommend actions tied to revenue.
- Identify, validate, and share insights and trends that support accountability and ongoing improvement.
- Consult system users before building, train users at launch, measure adoption, and refine systems over time.
- Own launch plans for new tools, including adoption planning from the outset.
- Test major changes in a sandbox, validate data and functionality, and provide clear launch communications, documentation, and training.
- Manage a single intake process for requests, scope work, and prioritize with leadership according to commercial impact.
- Own and maintain the team's software products, including AI tools; source and implement tools, maximize their value, and troubleshoot user workflow blockers.
- Automate workflows to reduce low-value manual work and tool redundancy.
- Assess the technology stack and decide what to automate, buy, build, or refer to Engineering or Finance.
- Manage vendor relationships, including procurement and renewal negotiations.
Benefits
- Fully remote work across the US.
- Medical, dental, and vision insurance that is 99% employer-paid.
- 401(k) with 100% employer match, up to 4% of annual salary.
- Monthly allowance to support wellness and remote work.
- Uncapped paid time off, with a required minimum.
- 11 company-wide holidays per year.
- 16 weeks of paid parental leave.
- Travel to spend time with the team, including company-wide offsites.
- Laptop of choice.
- Equity grant for all employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
