GTM Engineer

CertifyOS

11d

About The Position

CertifyOS is seeking an AI-native GTM Engineer to build and maintain the technical infrastructure that powers Certify's go-to-market motion. This is a hands-on, high-leverage role at the intersection of engineering, marketing operations, and revenue strategy. You will be the technical backbone of Certify's demand generation and revenue operations functions, owning the integrations, automations, and data pipelines that connect our marketing and sales stack. You will ensure that every channel, workflow, and campaign operates flawlessly and is instrumented to generate actionable signal. This role is for an engineer who is deeply excited about AI-driven GTM workflows and can build novel automations and tools that give Certify a scalable, compounding advantage in how we acquire and retain customers.

Requirements

• 3–6+ years in marketing engineering, marketing operations, or GTM engineering — with hands-on ownership of a complex B2B SaaS GTM stack.
• Hands-on experience with AI/LLM tools applied to GTM use cases — prompt engineering, API integrations, or automation pipelines using models like Claude or GPT.
• Deep HubSpot expertise — workflows, custom properties, lead scoring, lifecycle stages, reporting, and API integrations.
• Proficiency in front-end web development (HTML, CSS, JavaScript) for landing page builds and conversion optimization.
• Experience building and maintaining marketing automation workflows — including multi-step nurture sequences, behavioral triggers, and dynamic personalization.
• Strong understanding of web analytics, event tracking, UTM management, and multi-touch attribution modeling.

Nice To Haves

• Familiarity with Salesforce and HubSpot-Salesforce integration patterns — maintaining data integrity and bidirectional sync.
• Experience with data enrichment platforms (Clay, Apollo, Clearbit, ZoomInfo) and automated enrichment workflows.
• Background in B2B healthcare or healthtech SaaS — familiarity with HIPAA-adjacent data handling and compliance requirements.
• Experience building internal tools or lightweight applications to extend GTM stack functionality using Python, Node.js, or similar.
• Familiarity with paid media tracking infrastructure — LinkedIn Insight Tag, Google Tag Manager, conversion APIs.

Responsibilities

• Design, build, and maintain automated workflows across Certify's entire GTM stack — HubSpot, landing pages, email, social media, ad platforms, and data enrichment tools.
• Build AI-powered automation pipelines that reduce manual GTM work — including LLM-assisted personalization, automated nurture sequences, dynamic content triggers, and intent-based routing.
• Own the technical architecture of Certify's marketing automation infrastructure — ensuring workflows are reliable, scalable, and fully instrumented for measurement.
• Develop and maintain integration layers between all GTM tools (HubSpot, Salesforce, data enrichment providers, analytics platforms) — ensuring clean data flow and no broken handoffs.
• Build and maintain Certify's landing page infrastructure — designing, deploying, and A/B testing pages that are optimized for conversion across paid, organic, and direct traffic.
• Implement and maintain web tracking infrastructure — ensuring pixel accuracy, event tracking, UTM consistency, and attribution models are functioning correctly across all acquisition channels.
• Collaborate with Demand Generation to rapidly prototype and ship new landing page variants, gated asset flows, and conversion experiments without bottlenecking the creative team.
• Own Certify's HubSpot instance end-to-end — managing data model integrity, workflow automation, lifecycle stage definitions, lead scoring, and reporting dashboards.
• Build and maintain the lead-to-opportunity handoff process — ensuring seamless, data-rich lead routing between marketing and sales with no data loss or latency.
• Partner with RevOps to align HubSpot data structures with Salesforce — maintaining a single source of truth for pipeline, attribution, and revenue reporting.
• Continuously audit and improve CRM data quality — building automated enrichment, deduplication, and hygiene workflows that keep the database clean and actionable.
• Own the technical health of Certify's email infrastructure — managing sending domains, DKIM/SPF/DMARC configuration, IP reputation, and deliverability monitoring.
• Build and maintain automated email sequences across the full funnel: prospect nurture, trial activation, customer onboarding, renewal, and re-engagement flows.
• Implement dynamic personalization logic in email workflows using behavioral signals, firmographic data, and AI-generated content variations.
• Build automation pipelines for social media publishing, scheduling, and performance monitoring — enabling the content team to operate at scale without manual bottlenecks.
• Manage technical integrations with paid advertising platforms (LinkedIn, Google) — ensuring audience syncs, conversion tracking, and attribution are functioning correctly.
• Build AI-assisted tools for content repurposing, social scheduling, and performance analysis that multiply the output of the marketing team without increasing headcount.
• Build and maintain GTM reporting infrastructure — ensuring leadership has real-time visibility into pipeline generation, channel performance, campaign attribution, and marketing ROI.
• Instrument every GTM workflow with appropriate tracking — building dashboards in HubSpot, Salesforce, or BI tools that surface the right metrics to the right stakeholders.
• Proactively identify data gaps, tracking failures, or attribution issues and fix them before they impact decision-making.

Benefits

• 100% coverage of health, dental, and vision insurance premiums for employees.
• Unlimited PTO, with at least two weeks off each year to recharge (for US-based team).
• Health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women (for India employees).
• Pay transparency and an open culture where compensation conversations are encouraged and respected.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed