GTM Engineer

Cloudflare•San Francisco, CA

14h•Hybrid

About The Position

Cloudflare One is one of the fastest-growing segments of our business. To maintain this velocity, we need a GTM Engineer who can bridge the gap between complex technical infrastructure and high-velocity sales execution. In this role, you'll design, build, and ship AI-powered workflows that scale our sales, marketing, and support functions as a competitive advantage. You apply judgement and taste to design systems that make reps’ lives easier. You know when to build in the tools they already use every day and when to build something custom. You think two to three steps ahead on how the thing you're building today fits into the broader systems architecture tomorrow. And you bring a point of view on our stack, on what we should be building, and on where AI can do something that low-code tooling simply can't.

Requirements

3+ years of experience in GTM Engineering, workflow automation, or a technical RevOps role, ideally at a high-growth, AI-native B2B company
Direct experience with Salesforce. You know the data model, you've built on it, and you're comfortable owning changes
Fluency with AI coding assistants - you're actively building with these tools, not just experimenting with them
A track record of owning end-to-end AI and automation workflows, not just contributing to or consuming them
A fundamental understanding of APIs and webhooks to integrate third-party systems
Strong judgment on the build decision: you know when low-code gets you 80% of the way there and when it becomes the bottleneck, and you act accordingly
Systems thinker: you naturally break problems into composable parts, building solutions with separation of concerns so they're reusable, extensible, and easy to maintain
High agency + bias for action: you're not paralyzed by ambiguity or imperfect tooling. You know how to experiment, build fast, and clean up as you go

Responsibilities

Design and maintain the data foundation our Specialist GTM org runs on, spanning account and contact data quality, enrichment workflows, and data provider orchestration across our stack
Audit the stack and generate your own backlog. We have a lot of tools, some overlap, and real gaps. Walk in with a point of view, identify what's missing or broken, and prioritize accordingly, without waiting to be handed a roadmap
Ship rep productivity workflows fast: triage asks from the field, identify the low-hanging fruit, and build it, biasing for shipping small + fast and iterating vs designing the perfect solution
Know when to go custom: not everything belongs in a point-and-click tool. You're comfortable spinning up bespoke AI-powered solutions when the problem calls for it, and you make that call with judgment, not default
Think in systems, not solutions: every workflow you build has upstream and downstream implications. You anticipate them, design for them, and don't create technical debt that someone else has to unwind six months later
Integrate third-party APIs to sync events and information across disparate systems, ensuring data flows reliably between the tools your team depends on every day
Document what you build. If people can't find it, understand it, or trust it, it doesn't matter how well it works

Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance
Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan
Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave