GTM Engineer

Bernard•New York City, NY

2d•Onsite

About The Position

Bernard fixes the problem of appliance repair visits failing on the first trip due to wrong parts or diagnoses. Their AI answers calls, runs diagnostics, predicts the right parts against live inventory, and equips technicians with a game plan, improving first-visit fix rates from 50% to 80%. The company is growing fast and building the operating system for field service from their NYC office. Every hire impacts the product, customers, and company trajectory.

Requirements

Built outbound campaigns that generated real pipeline, not just sent emails.
Closed deals yourself and understand the process of getting a signed contract.
Daily use of AI tools like ChatGPT, Clay, and automation platforms.
Ability to build a Clay table, write a cold email sequence, set up a HubSpot pipeline, and run a product demo within the same day.
Comfortable selling to non-technical buyers, earning their attention with relevance.
Desire to build the GTM function at an early-stage company.
1-4 years of experience in sales, business development, GTME, or a hybrid role owning pipeline generation.

Nice To Haves

Experience with Clay, Instantly, HubSpot, or similar GTM tools.
Experience selling to small business owners, trades, or blue-collar industries.
Experience at a startup where you had to figure out the playbook.
Experience building automations or workflows to make a sales process more efficient.

Responsibilities

Build and optimize the prospecting system from scratch using tools like Clay for data enrichment and targeting, and Instantly for sequencing. Own deliverability, copy, targeting, and volume.
Work every inbound lead from the website, referrals, and partner channels, qualifying and disqualifying quickly.
Run product demos tailored to each prospect’s operation, translating their pain points into Bernard’s solutions, and closing deals.
Own and maintain HubSpot for clean pipeline management, accurate forecasting, and knowing the numbers.
Build workflows to automate manual tasks in the sales process.
Gather market intelligence by observing field interactions, identifying what's working and what's not, understanding prospect feedback, and monitoring competitors, then feeding this information back to the CEO and product team.