GTM Engineer, Marketing & SDR

Fireworks • San Mateo, CA

4d

About The Position

Fireworks is hiring a GTM Engineer to design, operate, and continuously improve the systems that power its marketing and SDR motion. The role combines marketing systems architecture with field execution, ensuring that HubSpot, campaign tools, and SDR workflows are well designed and actively support pipeline generation. The position works closely with marketers, SDRs, GTM leadership, and RevOps GTM Engineers to keep the technology stack integrated and aligned.

The GTM Engineer architects and operates the marketing side of the GTM technology stack, including HubSpot, Lemlist, Clay, Harmonic, and Zapier, and ensures clean data flows between these tools and Salesforce. The role designs integrations, messaging and lifecycle automations, and campaign workflows, partnering with marketers and SDRs to improve conversion, remove friction, and turn signals into action. It also troubleshoots and improves tools, campaigns, and lifecycle processes when they fail or underperform.

Requirements

• 3–5 years of experience in Marketing Operations, Engineering, or GTM Operations, with ownership of automation rather than tool usage alone.
• Hands-on HubSpot experience at an administrator or architect level.
• Experience managing a GitHub repository.
• Working fluency in Salesforce, including understanding lead, contact, and campaign objects and MQL routing logic.
• Experience designing SDR operational workflows, including sequencing, routing, and handoff logic.
• Comfort with scripting, webhooks, or APIs to connect systems and build automation.
• A strong systems mindset and understanding of how data, integrations, and workflows connect.

Nice To Haves

• SQL literacy for campaign and funnel reporting.
• Experience with messaging or personalization tooling.
• Curiosity about new marketing and GTM tools and enthusiasm for experimenting with AI-driven workflows.

Responsibilities

• Design and maintain the marketing technology stack architecture, ensuring HubSpot and related tools work cohesively with Salesforce.
• Build and maintain integrations across HubSpot, Lemlist, Clay, Harmonic, and Zapier.
• Design lifecycle, nurture, and messaging automations to reduce manual work and improve conversion across funnel stages.
• Ensure enrichment data, engagement signals, and activity history flow cleanly between marketing and sales systems.
• Partner with SDRs and marketing leadership to support day-to-day outbound and campaign workflows.
• Design and maintain MQL-to-SDR-to-AE routing and handoff logic.
• Build and operate end-to-end campaign infrastructure for demand generation programs, including webinars, events, and ABM plays.
• Support SDR onboarding and training on the tools and automations they use.
• Help maintain HubSpot as a clean, reliable system of record in coordination with Salesforce as the downstream source of truth.
• Support the marketing data model, automation, and field governance for consistent data capture.
• Build and maintain reporting on funnel performance, campaign impact, and MQL quality, reconciling results with the RevOps GTM Engineering team.
• Troubleshoot and improve tooling, campaigns, workflows, and lifecycle stages when they break or fail to support conversion.

Benefits

• Opportunity to tackle challenging AI infrastructure problems.
• Work with emerging technology used by businesses and developers globally.
• Ownership and direct impact on the company’s work.
• Collaboration with engineers and AI researchers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed