Senior Data Engineer, Marketing & GTM

Amplitude•San Francisco, CA

About The Position

Amplitude is hiring a Senior Data Engineer to build data products, integrations, and AI-enabled tools that support the company’s business teams. This role focuses on Marketing and Go-to-Market, partnering with Marketing Operations, Revenue Operations, Sales, and Analytics to build reliable data pipelines, trusted business models, and reusable semantic and context layers. The work will help teams understand campaign performance, connect marketing engagement to pipeline and revenue, prioritize accounts, and provide consistent business context for analytics and AI workflows. The role is suited to a hands-on engineer who is interested in how the business works and can own complex data projects from discovery through production support. The engineer will work with stakeholders to understand their workflows and requirements, deliver practical technical solutions, and maintain data correctness and reliability. Responsibilities span design, development, validation, deployment, documentation, and ongoing support, with attention to maintainability, performance, and operating cost. The engineer will also help raise team standards through reviews, reusable approaches, knowledge sharing, mentoring, and roadmap contributions.

Requirements

At least 5 years of relevant data engineering experience, including demonstrated ownership of complex production pipelines and data models.
Strong SQL skills and practical Python experience for integrations, automation, and data processing.
Hands-on experience with Fivetran and dbt, including ingestion configuration, incremental transformations, testing, documentation, and troubleshooting.
Production experience with Snowflake or Databricks, including query optimization, workload management, access controls, and cost-aware design.
Experience building semantic layers with governed metric definitions, explicit data grain, entity relationships, and reusable business logic.
Experience with Salesforce, Marketo, Google Ads, or similar CRM, marketing automation, and advertising platforms.
Experience building context layers that make business data understandable and usable by people and AI tools, including metadata, terminology, business rules, and validated examples.
Strong data modeling fundamentals, including dimensional modeling, historical snapshots, slowly changing dimensions, deduplication, and incremental processing.
Experience supporting Marketing or GTM data, with an understanding of how leads, contacts, accounts, campaigns, activities, and opportunities connect.
Production engineering practices using Git, code review, CI/CD, automated tests, observability, and safe deployment and recovery.
Comfort using AI tools such as Cursor, Claude, and Codex in day-to-day engineering work to explore unfamiliar systems, write and review code, debug pipelines, and improve documentation, while validating outputs and protecting sensitive data.
Ability to shape project scope, explain tradeoffs, deliver value incrementally, and measure whether a solution improved the business.
Clear communication, curiosity about unfamiliar systems, and a collaborative approach to working with technical and nontechnical partners.

Nice To Haves

Experience with marketing attribution, campaign influence, lifecycle marketing, account scoring, or warehouse-to-business-system activation.
Familiarity with Snowflake semantic views, Cortex Analyst, dbt Semantic Layer, or comparable semantic modeling tools.
Experience exposing governed data through APIs, MCP servers, or AI agents, and evaluating the accuracy of AI-generated answers.
Experience using AI development tools to accelerate engineering work while maintaining code quality and data correctness.

Responsibilities

Build and operate production data pipelines using Fivetran, dbt, and Snowflake, integrating CRM, marketing automation, advertising, product usage, and other business data; develop custom API connectors when existing integrations are insufficient.
Create trusted Marketing and GTM data products for campaign performance, funnel conversion, attribution, account engagement, intent scoring, and pipeline analysis.
Build and maintain semantic layers defining shared business entities, relationships, dimensions, and metrics for consistent use by dashboards, analysts, and AI tools.
Develop context layers for AI-enabled analytics, including business terminology, metric descriptions, synonyms, approved joins, business rules, and verified queries.
Partner with business stakeholders to understand workflows, clarify requirements, validate assumptions, and translate business problems into practical technical solutions.
Own data correctness and reliability through source reconciliation, automated testing, freshness monitoring, failure alerts, root-cause analysis, and recovery procedures.
Own delivery end to end, from design and incremental development through validation, deployment, documentation, and ongoing support.
Balance delivery speed with maintainability, performance, and operating cost.
Raise engineering standards through code and design reviews, reusable patterns, knowledge sharing, and mentoring.
Contribute improvements to the team’s technical roadmap.

Benefits

Competitive pay and benefits packages.
Medical, dental, and vision insurance, with 100% employer-paid premiums for employees on select plans.
401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period, up to $2,000 annually.
Flexible time off and paid holidays.
Monthly wellness stipends.
Monthly commuter transit and parking stipends.
Quarterly learning and development stipends.
New-hire home office equipment stipend.
12 weeks of paid parental leave.
Carrot fertility, adoption, and surrogacy support.
Back-up child care support.
No-cost employee access to Modern Health coaching and therapy sessions.
Employee Stock Purchase Program (ESPP).
Mentorship programs, management training, and wellness initiatives.
Charitable giving grant and paid volunteer time off.