GTM & Digital Platform Lead

3310 Takeda Pharmaceuticals U.•Boston, MA

2d•Onsite

About The Position

The GTM & Digital Platforms Lead (Associate Director) drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable—particularly across web experience delivery and integrated activation moments.

Requirements

8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership
Demonstrated ability to lead through influence and deliver in regulated environments

Responsibilities

Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives.
Drives consistency and reuse through standard patterns, templates, and enablement.
Partners closely with agencies and delivery teams to reduce friction and improve time-to-market.
Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
Partner with MarTech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.