Founding GTM Lead

Moda•San Francisco, CA

About The Position

We're hiring for our first growth hire - someone who can define how our company gets discovered, understood, and loved. This isn't a traditional growth role. You won't be managing acquisition channels or optimizing dashboards. Instead, you'll build the foundation for how we tell our story, reach customers, and create momentum around the product. You'll work directly with the founders to shape our brand, positioning, and go-to-market strategy from the ground up. Your scope will span product marketing, content, launches, community, experimentation, and the systems that help us scale. We're looking for someone who understands why people pay attention, why products spread, and how the best product-led companies earn trust over time. You have exceptional taste, a strong instinct for what resonates, and the ability to turn product launches, customer stories, and insights into content that people genuinely want to share. This is an opportunity to own growth from day one, build the playbook from scratch, and have a defining impact on the trajectory of the company.

Requirements

Have been a content creator yourself and have built an audience.
Have worked in product marketing, growth, or GTM at an early-stage startup (Seed to Series C).
Have great design instincts.
Write exceptionally well.
Have strong product intuition.
Learn incredibly fast and thrive in ambiguity.
Prefer building from zero over inheriting someone else's playbook.

Nice To Haves

Bonus if you can design yourself.

Responsibilities

Creating content that earns attention.
Launching products people remember.
Developing our messaging and positioning.
Running growth experiments across product, community, and content.
Working closely with product and design to improve activation and retention.
Building the growth engine that takes us from early traction to category-defining company.