GTM Consumer Insights Analyst Intern

Sonos•Boston, MA

2d•Hybrid

About The Position

Sonos is seeking a student for an 11-week, full-time internship/co-op focused on consumer insights and competitive intelligence. The role will help develop a repeatable framework for reporting how Sonos and competing brands go to market, and will share one or two rounds of findings as the framework takes shape. The intern will examine competitors’ advertising channels, share of voice, tone, messaging, and creative, comparing these with Sonos. The role will also gather earned-media data, identify additional platform metrics with media teams, and find data sources or workarounds where information is unavailable. AI tools may be used to create repeatable processes, such as monthly web scraping or an organized competitor-content library, with outputs checked before use. The intern will work with Product Marketing, Product Management, and Go-To-Market teams to understand shared customer segments, differences in strategy, and opportunities to position Sonos, then present findings at the end of the summer. The internship runs June 7 through August 20, 2027, and requires 40 hours per week with at least four days per week onsite at Sonos’s Boston, Massachusetts office. No relocation or housing assistance is provided. Applicants must be currently enrolled in an undergraduate program in a related field and meet the stated expected graduation window. Applicants must be authorized to work for any U.S. employer now and in the future; visa sponsorship is unavailable for this role. The internship program includes multi-day orientation and onboarding, a leadership speaker series, cohort social activities, meaningful projects, mentorship, and a collaborative, creative culture. U.S. interns and co-ops are eligible for benefits beginning on day one unless otherwise noted. Medical, dental, and vision insurance begin after 90 days of continuous employment. Eligibility for the 401(k) plan with company matching begins after 1,000 hours of service or three years averaging 500 hours of service per year, whichever comes first. Interns also receive 80 hours of sick time upon hire, refreshed annually, up to 12 paid holidays per calendar year, an employee discount, and Sonos Radio HD.

Requirements

Currently enrolled in an undergraduate program at a college or university in a related field of study, with an expected graduation date of Winter 2027/2028 or Spring 2028/2029.
Available to participate in the full-time co-op program from June 7 through August 20, 2027.
Able to work from the Boston office at least four days per week in a 40-hour-per-week role.
Authorized to work for any U.S. employer now and in the future; the company cannot sponsor or take over sponsorship of an employment visa for this role.
Curious about how brands target customers, tell their stories, and influence brand choice.
Comfortable using Excel, Google Sheets, and Google Drive to organize and compare information.
Able to explain findings in concise, plain language.
Self-starter who asks questions and stays on track when the path is not fully mapped out.
Eager to learn from people across teams.

Nice To Haves

Hands-on experience using AI tools such as Claude, ChatGPT, or Gemini to build, automate, or solve a problem, through coursework, work, or independent projects.
Exposure to SQL or Snowflake, or comfort working with data.
Coursework or projects in marketing, consumer behavior, or research methods.
Familiarity with social media and advertising platforms.
Interest in consumer electronics, audio, or the technology industry.

Responsibilities

Help build a repeatable competitive-intelligence reporting framework showing how Sonos and competitors go to market, and share one or two rounds of findings as it develops.
Research competitors’ advertising channels, share of voice, tone, messaging, and creative, and compare these with Sonos.
Gather earned-media data, including press and social coverage, and work with media teams to identify additional platform metrics.
Identify suitable data sources and workarounds where data is unavailable, including desk research, downloadable reports, or a shared collection of advertisements and creative.
Use AI tools to build repeatable processes, such as monthly web scraping or an organized library of competitor content, and verify outputs before relying on them.
Partner with Product Marketing, Product Management, and Go-To-Market teams to understand competitor overlap, strategic differences, and opportunities to position Sonos.
Share findings at the end of the summer.

Benefits

Medical, dental, and vision insurance after 90 days of continuous employment.
Eligibility for the 401(k) plan with company matching after 1,000 hours of service or three years averaging 500 hours of service per year, whichever comes first.
80 hours of sick time upon hire, refreshed annually.
Up to 12 paid holidays per calendar year.
Employee discount program.
Sonos Radio HD.
Multi-day orientation and robust onboarding.
Speaker series with business leadership.
Social activities with the cohort.
Meaningful projects.
Mentorship from industry leaders.
Collaborative, creative culture.