GTM Consumer Insights Analyst Intern

Sonos • Boston, MA

3d • Hybrid

About The Position

Sonos is seeking an undergraduate student for an 11-week internship focused on consumer insights and competitive intelligence. The intern will help establish a repeatable framework for reporting how Sonos and competitors go to market, analyze competitor advertising and messaging, gather earned-media information, and identify useful data sources and research workarounds. The role also involves using AI tools to create repeatable research processes and validating their results. The intern will collaborate with Product Marketing, Product Management, and Go-To-Market teams to understand competitive dynamics and share findings at the end of the summer.

The position runs June 7 through August 20, 2027, for 40 hours per week, with a minimum of four days per week onsite in Sonos’s Boston, Massachusetts office. No relocation or housing assistance is provided. Applicants must be enrolled in an undergraduate program in a related field and meet the stated expected graduation window. Applicants must be authorized to work for any U.S. employer now and in the future; Sonos cannot sponsor or take over sponsorship of an employment visa for this role.

The internship program includes onboarding and orientation, a leadership speaker series, cohort social activities, meaningful projects, mentorship, and a collaborative, creative culture. U.S. interns and co-ops are eligible for benefits from day one unless otherwise noted.

Requirements

• Currently enrolled in an undergraduate program at a college or university in a related field of study.
• Expected graduation date of Winter 2027/2028 or Spring 2028/2029.
• Available to participate in the full-time co-op program from June 7 through August 20, 2027.
• Able to work from the Boston office a minimum of four days per week.
• Authorized to work for any U.S. employer now and in the future; visa sponsorship is unavailable for this role.
• Curious about how brands target customers, tell their stories, and influence brand choice.
• Comfortable using Excel, Google Sheets, and Google Drive to organize and compare information.
• Clear writer able to explain findings in concise, plain language.
• Self-starter who asks questions and stays on track when the path is not fully mapped out.
• Eager to learn from people across teams.

Nice To Haves

• Hands-on experience with AI tools such as Claude, ChatGPT, or Gemini to build, automate, or solve a problem, whether through coursework, work, or personal projects.
• Exposure to SQL or Snowflake, or comfort working with data.
• Coursework or projects in marketing, consumer behavior, or research methods.
• Familiarity with social media and advertising platforms.
• Interest in consumer electronics, audio, or the technology industry.

Responsibilities

• Help build a repeatable competitive-intelligence reporting framework showing how Sonos and competitors go to market, and share one or two rounds of findings as it develops.
• Research competitors’ advertising channels, share of voice, tone, messaging, and creative, and compare these with Sonos.
• Gather earned-media data, including press and social coverage, and work with media teams to identify additional platform metrics.
• Identify suitable data sources and workarounds when data is unavailable, including desk research, downloadable reports, and shared collections of advertisements and creative.
• Use AI tools such as Claude, ChatGPT, or Gemini to develop repeatable processes, such as monthly web scraping or organized libraries of competitor content, and check outputs before relying on them.
• Partner with Product Marketing, Product Management, and Go-To-Market teams to understand shared customers, differing strategies, and how Sonos can position itself to win.
• Present findings at the end of the summer.

Benefits

• Medical, dental, and vision insurance after 90 days of continuous employment.
• Eligibility for the 401(k) plan with company matching after 1,000 hours of service or three years averaging 500 hours of service per year, whichever comes first.
• 80 hours of sick time upon hire, refreshed annually.
• Up to 12 paid holidays per calendar year.
• Employee discount program.
• Sonos Radio HD at no cost.
• Multi-day orientation and robust onboarding.
• Speaker series with business leadership.
• Social activities with the cohort.
• Meaningful projects.
• Mentorship from industry leaders.
• Collaborative, creative culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern