GTM and Pipeline Programs Manager

Rhapsody • Boston, MA

1d

About The Position

Rhapsody is seeking a GTM & Pipeline Programs Manager to drive pipeline creation and bookings through high-impact events, webinars, sales enablement programs, and GTM campaign execution. This role involves bringing demand, product, and partner strategies to life in the field, ensuring buyer engagement, sales enablement, and program conversion into measurable revenue. The ideal candidate is an organized operator and strong collaborator who understands how field marketing accelerates deals. This role requires a balance of strategic coordination and hands-on execution, with a strong focus on pipeline performance, sales partnership, and continuous optimization. Rhapsody is an AI-first company, and team members are expected to adopt AI tools to enhance work, collaboration, and delivery, while maintaining high standards of quality, security, and ethical responsibility.

Requirements

• 4–7 years in B2B SaaS field marketing, demand gen, growth marketing, or revenue-focused GTM roles.
• Demonstrated experience partnering with Sales teams to drive territory-level pipeline.
• Proven ability to plan and execute complex field events, webinars, and multi-touch programs.
• Strong project management and operational rigor; able to manage multiple events and programs simultaneously.
• Excellent communication skills with the ability to simplify and deliver clear, actionable updates for Sales and GTM stakeholders.
• Familiarity with CRM and marketing systems (Salesforce, webinar platforms, event tools).
• Analytical mindset with experience tracking pipeline contribution, attendance, lead capture, and program ROI.
• Ability to thrive in a fast-paced environment and collaborate across functions.

Nice To Haves

• Experience in health tech, healthcare IT, or enterprise SaaS.
• Exposure to ABM programs, target account lists, or territory-based GTM motions.

Responsibilities

• Partner with Sales and BDR leaders to translate GTM priorities into structured field-ready activation plans that drive awareness, meetings, and qualified pipeline.
• Ensure sales teams have clear, actionable campaign messaging and follow-up guidance. Reinforce adoption of key enablement resources including MEDDPIC.
• Gather field feedback and continuously refine programs to better support territory bookings goals and deal acceleration.
• Measure and report on performance.
• Lead planning and execution for field events and webinars, ensuring high-quality delivery, strong attendance, and meaningful engagement with target accounts.
• Align event strategies with Sales to support territory priorities and pipeline goals.
• Report on event outcomes, including engagement trends, lead flow, and pipeline influence.
• Bring launches and integrated campaigns to life in the field by coordinating rollout, tailoring messaging, and ensuring cross-functional alignment.
• Own recurring GTM programs such as the webinar calendar, sales newsletters, and enablement calls.
• Deliver programs on time and on budget while maintaining high standards for organization, communication, and stakeholder alignment.
• Collaborate across PMM, Demand Gen, and Sales to ensure campaigns and events are well-coordinated and field-ready.
• Track and report on field marketing performance, including pipeline contribution and sales engagement.
• Surface insights and recommend improvements that boost program effectiveness and increase pipeline impact.
• Embeds AI into repeatable, systemized workflows (e.g., reporting, analysis, planning), using it by default to improve efficiency, consistency, and decision-making.
• Develops reusable prompts, templates, and simple automations that combine AI with internal data to drive ongoing productivity gains across multiple workstreams.

Benefits

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities
• Discretionary annual bonus based on company and individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed