GTM and Campaign Lead - Fiber
About The Position
The GTM and Campaign Lead owns end-to-end planning and execution of T-Mobile Fiber's seasonal campaigns and translates national initiatives into locally executable field programs. The role adapts national creative, timing, and strategy to Fiber markets, determining appropriate local messaging, audiences, channels, tactics, partner activation, and market-level execution so field teams are prepared to act at launch. This position develops field-ready campaign playbooks and readiness packages, maintains campaign and GTM calendars, identifies execution gaps, and coordinates delivery across Field Marketing, Market Activation Managers (MAMs), Regional Field Leads, and National Marketing. It also tracks campaign outcomes and shares field perspectives with national partners and the Sr. Manager, Field Marketing Strategy & Operations. This is a remote role with periodic travel to regional markets and national team locations. Work follows a seasonal marketing calendar, with higher-intensity periods around Q4, back-to-school, and major product launches.
Requirements
- Bachelor's degree and 7 years of related work experience, or an equivalent combination of education and experience.
- At least 5 years of experience in marketing, GTM, or field operations, including at least 2 years translating national strategy into local or regional execution.
- Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end, from brief through launch and post-analysis.
- Strong project management skills and ability to manage multiple workstreams, deadlines, and cross-functional dependencies.
- Ability to quickly synthesize complex national initiatives into clear, actionable field guidance.
- Comfort operating in a high-velocity environment where the national calendar does not wait for perfect readiness.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Experience in telecom, broadband, or a subscription-based consumer business.
- Familiarity with direct-to-consumer local marketing tactics, including door-to-door, local events, and community partnerships.
- Experience at the intersection of national brand marketing and local field execution.
- Background in campaign measurement and reporting, including distinguishing activity metrics from outcome metrics.
Responsibilities
- Own field marketing strategy for primary seasonal Fiber campaigns, including Back to School, Moving Season, Holiday Shopping, and New Mover windows.
- Translate national campaign briefs into field-ready playbooks, defining market audiences, selecting and sequencing tactics, setting activation timelines, and aligning execution with Market Activation Managers.
- Build campaign calendars with start and end dates, budget allocation guidance, and market-level customization parameters.
- Partner with national creative and media teams to develop Fiber-specific messaging variants where needed.
- Track campaign performance during and after campaigns, including orders, conversion rates, and cost per acquisition, and apply results to future planning.
- Serve as the field team's GTM translator for national price changes, product launches, promotional offers, and brand campaigns.
- Develop field-readiness packages for national initiatives, including one-pagers, talking point guides, objection handling, and MAM activation checklists.
- Identify and proactively address field execution gaps in national initiatives.
- Maintain a GTM launch calendar that communicates upcoming initiatives, timing, and field requirements.
- Partner with the Sr. Manager, Field Marketing Strategy & Operations to flag national plans misaligned with Fiber market realities and provide field input before decisions are finalized.
- Coordinate the timing and sequencing of campaign and GTM deliverables across Field Marketing, MAMs, Regional Field Leads, and National Marketing, maintaining a shared calendar.
- Serve as the day-to-day contact for national marketing partners on campaign execution questions, field readiness, and post-campaign reporting.
- Coordinate with the Field Marketing Strategy & Planning Lead to keep campaign strategy and GTM plans within a shared strategic framework.
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Free, year-round money coaches
- Annual bonus or periodic sales incentive or bonus, depending on role and eligibility
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service and home internet discounts for eligible employees
- Pet insurance for eligible employees
- Commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
