Growth

Pure Interactive Entertainment, Inc • New York, NY

8d • $90,000 - $150,000 • Onsite

About The Position

Pure is seeking one of its first dedicated growth hires to own user acquisition. This is a hands-on builder role working with the founders: the hire will run experiments, manage acquisition testing, and own results across paid social, creators, influencers, and community. The role focuses on developing creative as a primary growth lever, including an in-house, ideally automated ad engine that can produce many Meta and TikTok variants and rapidly identify effective creative. The position is in person at Pure’s New York office and reports to GTM.

Requirements

• Track record of acquiring users or customers through paid social, short-form video, or creator-led channels, at a company or independently.
• Portfolio of ads or social videos personally made, demonstrating range and speed and ideally results.
• Test-and-learn mindset, including ability to form hypotheses, run small tests, and make decisions with imperfect data.
• Strong editing skills using CapCut, Premiere, After Effects, or similar tools.
• Hands-on experience with AI video generation tools.
• Strong social media fluency and knowledge of creative that feels native on Meta and TikTok.
• Strong interest in the app and its users.
• Scrappy, fast-working, and comfortable shipping substantial work in a fast-paced environment.
• Able to work in person at the New York City office.

Nice To Haves

• Experience bootstrapping a business or running personal paid social campaigns.
• Experience writing scripts or working with UGC creators.
• Community or social account management experience.

Responsibilities

• Own the acquisition testing roadmap across paid social, UGC and creator content, influencer partnerships, outbound, and community; decide what to test, scale, or stop.
• Produce and edit hundreds of ad variants for Meta and TikTok using AI video generation and traditional editing.
• Build creative-generation, batch-editing, and export workflows to support a multi-million-dollar monthly marketing budget and create many variants from one concept without adding headcount.
• Run rapid feedback loops by launching tests, reviewing results, discontinuing underperforming creative, and producing the next batch quickly.
• Research the Meta Ad Library and category leaders’ creative, and adapt effective formats, including celebrity-style and UGC-style ads.
• Coordinate with the UGC and content lead and the GTM lead on influencers, outbound, and partnerships so paid and creator channels reinforce each other; use ad learnings to brief creators and successful creator content as advertising material.
• Build measurement for cost per install, cost per retained user, and creative-level performance to inform spend decisions.
• Stay familiar with the app and its users so advertising and experiments reflect how people use and talk about the app.

Benefits

• Medical, dental, and vision insurance with 100% of premiums covered by Pure, starting on the first day.
• Free Equinox membership.
• Dinner provided in the office every night.
• Up to $75 per day for other meals when working in the office.
• Weekly dry cleaning and laundry service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed