Growth Marketing Specialist

Softchoice • Toronto, ON

23h • Hybrid

About The Position

The Partner Growth Marketing Specialist supports the integration of top technology partners into Softchoice’s demand generation programs and digital sales channels. This role ensures partner technologies are effectively represented in mid and bottom-of-funnel program activities to drive engagement, leads, and digital revenue across our website, ecommerce platform, and SAM+ hub. Working closely with Solution Marketing, Growth Marketing, Partner Alliance Managers, and Category teams, the Specialist executes program-aligned tactics and digital enablement activities that strengthen customer adoption of partner technologies.

Requirements

• 3–5 years of experience in partner marketing, demand generation, or digital marketing in a B2B environment.
• Hands‑on experience designing end‑to‑end campaigns and customer journeys is required.
• Technology industry experience required
• Understanding of technology partner ecosystems and solution-based selling.
• Experience supporting digital marketing execution and sales enablement.
• Strong analytical and stakeholder management skills.
• Fluent in English (verbal and written), with the ability to draft clear, basic marketing assets such as emails, landing pages, and short‑form program copy.

Responsibilities

• Act as a liaison with top technology partners to align messaging, priorities, and investments with demand generation programs.
• Collaborate with Solution Marketing, Partner Alliance Managers, and Category teams to ensure partner offerings complement Softchoice’s solutions.
• Identify and address gaps in partner integration across programs.
• Provide partner technology insights during program planning to inform segmentation and content needs.
• Execute program-aligned tactics for consideration and evaluation stages.
• Track partner-specific KPIs and ensure they contribute to overall program performance.
• Work with e‑commerce and web teams to optimize partner offerings for digital discovery and conversion.
• Support SAM+ hub initiatives that promote partner procurement pathways.
• Monitor digital sales performance and provide insights to improve partner visibility and conversion.
• Integrate partner technologies into demand generation programs, ensuring alignment with audience needs and funnel strategy.
• Coordinate with execution teams (events, SEO, paid media, content) to ensure consistent partner representation.
• Build and manage mid to bottom of funnel program aligned engagement tactics that connect partner technologies to Softchoice services.
• Partner with Category, RGM, and Sales teams to embed partner technologies into sales narratives.
• Share partner performance insights with internal teams and partner stakeholders.

Benefits

• Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
• Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
• Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
• Additional Perks: Employee Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees