B2B EMAIL GROWTH MARKETING SPECIALIST

Inovar Packaging•Irving, TX

About The Position

Inovar Packaging Group, LLC is a premier flexographic and digital printing company in North America. We are dedicated to the success of our employees and customers, investing in the latest equipment and technology to deliver cutting-edge, top-quality products. Our culture is customer-driven, team-oriented, and built on win-win partnerships. We are seeking a hands-on, execution-focused B2B Email Marketing Specialist to drive lead generation and customer growth through targeted, data-driven campaigns. This role is responsible for the full lifecycle of email campaigns, from concept through execution, performance tracking, and optimization. The specialist will manage multiple campaigns simultaneously, working independently while partnering closely with Sales to drive measurable pipeline impact. This is a 'doer' role requiring strong organization, attention to detail, and consistent execution in a fast-paced environment. Candidates should be comfortable learning a new industry quickly and translating products, capabilities, and value propositions into effective campaign messaging.

Requirements

3+ years of hands-on B2B email marketing experience
Proven ability to independently execute and manage multiple campaigns at once
Experience with Salesforce Marketing Cloud Account Engagement (Pardot) (required)
Strong organizational skills and high attention to detail
Ability to manage deadlines and priorities in a fast-paced environment
Data-driven mindset with the ability to analyze and act on campaign performance
Experience working cross-functionally with Sales teams

Nice To Haves

Experience in manufacturing, industrial, or technical B2B environments
Exposure to segmentation, lead scoring, or marketing automation tools
Familiarity with CRM systems and campaign tracking/reporting
Experience supporting upsell/cross-sell campaigns

Responsibilities

Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing
Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met
Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives
Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments
Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles
Partner closely with Sales to ensure strong lead handoff and follow-up alignment
Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot)
Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards
Identify opportunities within the existing customer base to increase engagement and wallet share
Continuously improve campaign execution through testing and iteration