Growth Marketing Specialist

The Learning Network (TLN)Edmonton, AB
CA$60,000 - CA$75,000Remote

About The Position

The Learning Network (TLN) helps organizations unlock growth and elevate performance through proprietary eLearning platforms, custom learning solutions, and strategic training services. For over 25 years, TLN has partnered with clients across industries to deliver innovative, measurable, and impactful learning experiences. By combining technology, expert-led services, and tailored strategies, TLN creates scalable solutions that make a real difference for teams and businesses alike. This role is an opportunity to create a marketing engine from a blank slate, building momentum quickly and figuring out what drives results through action. The specialist will be expected to make smart bets, test quickly, and build on what works, rather than relying on a rigid playbook or large ad budgets. This is a hands-on role for someone who prefers getting work live over perfecting plans, and who is motivated by solving real problems. While there is strong leadership support, the day-to-day will involve owning the function, driving activity, learning from results, and shaping how growth marketing is done at TLN. The company is looking for someone to build and drive marketing, not just support it.

Requirements

  • 2+ years of experience in growth, demand generation, or B2B marketing
  • Experience supporting or executing lead generation campaigns with measurable results
  • Hands-on experience launching and running campaigns (e.g., email, LinkedIn, outreach)
  • Power user of AI tools using them to accelerate execution, improve messaging and test ideas rapidly
  • Comfortable working in an evolving environment without a fixed playbook
  • Resourceful and proactive - able to move ideas forward with limited structure or budget
  • Good instincts for testing ideas, learning quickly, and improving performance over time
  • Takes ownership of work and follows through on execution
  • Strong communication skills and a data-informed mindset

Nice To Haves

  • Experience with ABM or targeted account campaigns
  • Familiarity with CRM or marketing tools (e.g. Salesforce, HubSpot)
  • Background in B2B, SaaS, services, or learning/education

Responsibilities

  • Generate inbound and outbound-assisted leads for software and services
  • Launch simple, effective campaigns quickly – no long planning cycles
  • Test channels, double down on what works, and drop what doesn’t
  • Launch direct outreach across LinkedIn, email, and existing networks
  • Get campaigns live quickly – even if they’re simple – and improve over time
  • Own messaging, targeting, follow-ups, and iteration
  • Partner closely with sales on priority accounts
  • Support targeted outreach and engagement strategies
  • Align messaging and timing to drive real conversations and pipeline
  • Track lead volume, quality, and sales acceptance
  • Report clearly on what’s working, what isn’t and adjust quickly
  • Focus on pipeline impact – not vanity metrics
  • Own outcomes end-to-end – from idea to execution to results
  • Work resourcefully, using contractors when needed (and approved)
  • Make progress without waiting for perfect resources or conditions

Benefits

  • Competitive salary: $60,000 - $75,000 CAD
  • Remote-First Culture: Work from home with flexible daily hours
  • Flexible Vacation: Take the time you need to recharge
  • Comprehensive Health Plan: Full medical benefits starting within your first 3 months
  • Healthcare Spending Account (HCSA): Extra tax-free dollars for your unique wellness needs
  • Employee Assistance Program (EAP): Confidential 24/7 mental health and wellness support
  • Stay Connected: $100 monthly stipend ($1200/year) for your phone and internet bills
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