Growth Marketing Specialist
RV Value Mart Inc•Rapho Township, PA
•Onsite
About The Position
We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.
Requirements
- Proven experience in digital marketing, SEO, or growth marketing
- Strong understanding of SEO best practices and tools
- Experience with Google Analytics (or similar platforms)
- Ability to interpret data and translate it into actionable strategies
- Experience managing or updating websites
- Strong problem-solving and analytical thinking skills
- Ability to work independently and prioritize high-impact initiatives
Nice To Haves
- Experience with website platforms
- Basic understanding of HTML/CSS or web performance optimization
- Experience with A/B testing tools and CRO (conversion rate optimization)
- Familiarity with paid media performance tracking
- Experience integrating marketing platforms (CRM, email, etc.)
Responsibilities
- Improve search engine rankings and overall online visibility
- Optimize website pages, content, and structure for SEO
- Identify and execute opportunities to increase high-quality organic traffic
- Monitor keyword performance and adjust strategy accordingly
- Make routine website updates without reliance on outside developers
- Improve site performance, speed, and user experience
- Create and optimize landing pages for promotions, inventory, and campaigns
- Conduct A/B testing on pages and calls-to-action to improve conversion rates
- Track performance across website traffic (Google Analytics or similar), social media channels, email and SMS campaigns, and paid advertising efforts
- Turn data into clear, actionable insights and recommendations
- Provide consistent, easy-to-understand reporting to leadership
- Identify what’s working, what’s not, and where to invest
- Connect marketing channels into a cohesive customer journey
- Improve conversion paths from first interaction to lead/sale
- Collaborate with creative/brand lead to align messaging and execution
- Support long-term growth strategy with data-backed recommendations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
