Growth Marketing Specialist

STAN AI•Toronto, ON

21h•Onsite

About The Position

STAN AI is seeking a Growth Marketing Specialist to manage and optimize outbound marketing campaigns. This role is execution-heavy, focusing on designing, launching, tracking, and iterating on campaigns to drive demo bookings. The ideal candidate will be hands-on with cold email platforms, CRM workflows, and data analysis, with a strong bias for action and rapid experimentation. You will report directly to the Head of Growth Marketing and play a key role in scaling the company's outbound machine.

Requirements

2–4 years in B2B growth, demand gen, or outbound marketing.
Hands-on experience with cold email platforms (Instantly strongly preferred; Smartlead, Lemlist, or Apollo Outbound also accepted).
Proficiency in HubSpot (workflows, sequences, lists, dashboards).
Comfort with enrichment tools (Clay strongly preferred, or a track record of learning new tools quickly).
Data fluency: ability to analyze campaign dashboards and distinguish signal from noise.
A bias toward shipping: preference for launching campaigns quickly rather than waiting for perfection.

Nice To Haves

B2B SaaS background.
Experience in property management, real estate, HOA/condo, or association management.
Experience with PhantomBuster or similar scraping tools.
Familiarity with AI-native workflows (Claude, ChatGPT, etc.).
Experience with personalized video at scale.

Responsibilities

Launch and manage cold email campaigns in Instantly across 100–200 inboxes, including sequence design, warm-up, deliverability, and inbox rotation.
Build, enrich, and segment target lists in Clay using waterfall enrichment (Apollo, LinkedIn, PMS stack detection, CAI directory sources).
Run CRM workflows, sequences, lists, and reporting in HubSpot.
Track campaign performance daily (deliverability, opens, replies, meetings booked) and provide a weekly report on campaign effectiveness.
Support event-driven campaigns around conferences.
Conduct weekly experiments to test, measure, deliver, and scale marketing efforts with fast cycles.