Growth Marketing Specialist, Data Business

ADTM Adenza Technology de Mexico S de RL de CV•New York City, NY

14d•Hybrid

About The Position

Nasdaq is seeking a Growth Marketing Specialist for our Data business in our Capital Access Platforms division. This role is an opportunity for a data-driven growth marketer to establish and grow her/his career at Nasdaq and play a key role in helping to drive growth in Nasdaq’s flagship Data business. In this role, you will collaborate closely with colleagues across Marketing, Sales and Product to deliver lead generation campaigns that drive high-quality opportunities into the sales pipeline to support the business’s revenue goals. You will collaborate closely with our Co-Marketing, Product Marketing, Performance Marketing, Events and Campaign Center of Excellence functions. This role will offer you a rich opportunity to learn Nasdaq’s critical financial data and technology business while meaningfully applying your marketing skills. You will develop and execute integrated marketing campaigns that incorporate the full range of marketing tactics, including email, content, paid and organic search, digital advertising and social, as well as live and virtual events, competitor research and legal submissions.

Requirements

Educational background in Marketing and/or Communications preferred
3-5 years of experience in marketing, strong preference toward financial services and/or fintech experience
Strong knowledge of marketing, Office, CMS experience and analytics tools such as Marketo, Monday.com, Salesforce, Google Analytics, PowerPoint, Excel, Word, etc.
Strong written and verbal communication skills
Strong understanding of marketing strategies and key metrics

Responsibilities

Work closely with colleagues across Marketing to design and implement integrated marketing strategies to drive client and prospect engagement around a range of financial data and technology products and events
Plan, organize, and manage multiple concurrent marketing campaigns across different lifecycle stages, tactics, and priorities,—ensuring alignment to business goals, clear timelines, and seamless execution across channels, teams, and stakeholders.
Develop and execute Account Based Marketing (ABM) strategies to drive targeted engagement and business growth across our Data products and services
Develop email marketing campaigns using Marketo, Outreach and Salesforce in collaboration with Sales and Product teams and our Campaign Center of Excellence
Help develop content necessary for communicating marketing strategy internally as well as material needed for marketing campaigns including emails, presentations, product collateral, search ads, social posts, webinars/videos and website content.
Leverage AI, data, and martech capabilities to analyze customer behavior, design and execute strategic A/B tests, and translate insights into actionable personalization strategies.
Own the design of scalable, automated nurture and always‑on campaigns that optimize engagement, conversion, and lifecycle performance across channels.
Partner closely with the Director of Co-Marketing to execute Nasdaq branded co-marketing campaigns and on-site executions
Collaborate closely with colleagues and leverage the martech stack to effectively report on the impact of marketing campaigns to business partners
Conduct competitive research and help maintain our competitive database on Salesforce in collaboration with Product Marketing team