Growth Marketing Specialist

Peet's CoffeeChicago, IL
$70,000 - $77,000Onsite

About The Position

Do you want to be an “Intelli?” We do business differently to forge new paths in specialty coffee. We are pioneers in the direct trade model for buying coffee and creating coffee partnerships all over the world. We’re passionate about coffee, and that means we pay a bit more for coffee in order to buy direct and create long-term, collaborative relationships with our producers that grow exceptional coffee. At Intelligentsia, we don't just sell coffee, we tell the story of the people, the soil, and the craft behind every cup. We’re looking for a Marketing Specialist who is ready to bring that story to life. This isn't a caretaker role; you’ll own the content calendar, shape the narrative for our coffee releases, and be the bridge between our creative vision and our community. You’ll get hands-on experience managing everything from email marketing and paid social campaigns to wholesale partner events. If you’re obsessed with the details, energized by cross-team collaboration, and genuinely curious about the specialty coffee industry, let’s build something memorable together.

Requirements

  • 3–5 years of marketing experience, ideally within specialty coffee, food & beverage, or a related consumer/wholesale brand.
  • Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp) and paid social ad managers (Meta Ads Manager, LinkedIn Campaign Manager).
  • Comfort managing multiple projects and deadlines simultaneously without losing sight of the details.
  • Strong written communication skills and and eye for brand-consistent creative.
  • Experience with content calendar and project management tools (e.g., Asana, Airtable, Notion).
  • A collaborative approach to working across marketing, sales, wholesale, and creative teams.
  • Genuine interest in specialty coffee and Intelligentsia's mission and standards.
  • Willingness to travel locally and support occasional evening or weekend events.
  • Driver’s license is required

Responsibilities

  • Own the end-to-end calendar (building, scheduling, testing, sending) and analyze performance metrics to optimize segmentation and content.
  • Manage creative briefs and timelines across departments. Act as the primary liaison with our PR agency and ensure all brand communications, talking points, and assets are on-brand. Develop, manage and source merchandise.
  • Maintain a unified content calendar for all channels. Plan, launch and optimize social campaigns that grow our social presence while adjusting strategy based on results.
  • Lead marketing timelines for new coffee and seasonal releases, ensuring cross-functional alignment and cohesive go-to-market materials.
  • Support marketing for all branded events across wholesale, CPG and retail that include but are not limited to activations and trade shows.
  • Manage, maintain and optimize all paid ads on social channels and google channels to drive revenue.
  • Manage the marketing timeline and develop materials for new coffee and seasonal releases.
  • Represent Intelligentsia at select in-market events.
  • Ensure marketing collateral is placed correctly at retail locations.

Benefits

  • Medical, dental and vision insurance
  • Company-paid long & short-term disability and life insurance
  • Paid vacation and sick time
  • 401(k) eligible after 90 days of employment and a company match after one year
  • 8 Paid holidays per year
  • Commuter benefits
  • Free bag of coffee each week with a discount on other items
  • Employee Assistance Program
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