Growth Marketing Program Manager - Healthcare

SHI International • Austin, TX

14h • Hybrid

About The Position

SHI International Corp. is seeking a Growth Marketing Program Manager to support the growth of its Healthcare business. This role involves partnering closely with Sales and Marketing leadership to strengthen alignment between SHI’s Healthcare sales team and the marketing organization. The Manager, Growth Marketing Programs is responsible for executing integrated go-to-market (GTM) marketing programs that generate new business opportunities, enhance customer experience, increase brand awareness, and deliver measurable pipeline outcomes. This role requires a strong understanding of the healthcare market, sales processes, and demand generation strategies, along with hands-on knowledge of marketing channels that drive qualified leads and pipeline growth.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent relevant experience
• 5–8+ years of experience in demand generation, partner marketing, or solutions marketing within B2B Technology
• Experience supporting enterprise IT Services, SaaS, or adjacent software ecosystems
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Experience partnering with Sales, Alliances, and Product teams in a matrixed organizational environment
• Ability and willingness to travel to SHI, partner, and customer events as needed
• Skilled in strategic planning and implementation.
• Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences.
• The ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth.

Nice To Haves

• Strong organizational skills with the ability to manage multiple programs and initiatives simultaneously
• Hands-on execution style with the ability to move seamlessly from strategy to implementation
• Excellent written and verbal communication skills
• Collaborative mindset with demonstrated success working with cross-functional teams
• Positive, growth-oriented attitude with a strong desire to continuously learn and develop

Responsibilities

• Manage the execution of marketing components of the go-to-market (GTM) strategy supporting SHI’s solutions, including digital marketing, events, field marketing, content syndication, webinars, paid media, email nurture programs, and social media
• Support demand and lead generation initiatives that contribute to pipeline creation and revenue goals
• Support Marketing Development Funds (MDF) utilization, co-marketing campaigns, and joint value propositions with partners
• Conduct market research to understand competitors, buying behaviors, and customer needs, providing insights to inform campaign strategy and field marketing priorities
• Support go-to-market readiness for new solutions and partner with Sales Enablement to develop playbooks, case studies, battle cards, and campaign assets
• Support the development of thought leadership content, including white papers, customer success stories, and campaign assets
• Track key performance indicators (KPIs) across demand generation, pipeline contribution, and campaign performance
• Provide regular reporting with performance insights and optimization recommendations
• Partner cross-functionally with internal teams and continuously optimize marketing programs based on performance data and sales feedback

Benefits

• medical
• vision
• dental
• 401K
• flexible spending

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level