Growth Marketing Manager

Nava Benefits

1d • Remote

About The Position

Nava is on a mission to #fixhealthcare. We are a healthcare brokerage with a lean, high-performing marketing team looking for someone who builds, not just plans. This role sits at the intersection of lifecycle marketing, content distribution, and web performance. You'll own the channels that turn interest into pipeline: our email newsletter, automated nurture programs, and the website experience that ties everything together. You'll be joining a team where paid, organic, events, and referrals are already humming. What we need is someone to close the loop, making sure the people we attract actually convert and that no lead falls through the cracks because of a missing workflow or an underperforming landing page. If you've spent time waiting for someone else to hand you a brief, this probably isn't the right fit. If you're the person who gets frustrated when a workflow doesn't exist yet and just goes and builds it, keep reading.

Requirements

• You look at a landing page and immediately see what's costing us conversions.
• You're comfortable in the data and let it drive your decisions, but you know how to tell the story behind the numbers too.
• You know how to use AI to move faster and produce better work, not just to shortcut the thinking.
• You thrive with autonomy, ask good questions, and figure things out without hand-holding.
• You measure your work in pipeline and revenue, not sends and opens.
• You're fluent in HubSpot and can build a workflow from scratch without a tutorial.

Nice To Haves

• Experience in healthcare, digital health, tech enabled services, insurance, or a regulated industry.
• Familiarity with Webflow (we use it; you don't need to be a developer, but comfort with the platform matters).
• Experience with Salesforce and understanding of how marketing and sales data connect.
• Exposure to SEO/AEO concepts, you'll partner closely with our content lead and it helps to speak the language.

Responsibilities

• Own the website as a conversion asset, not a maintenance task.
• Run landing page tests and improve conversion paths for paid, organic, and event traffic, using AI tools to accelerate testing hypotheses and analyze results.
• Partner with our content lead to ensure SEO-driven pages are built to convert, not just rank.
• Monitor site performance and own the relationship with any web contractors or vendors.
• Drive pipeline by building and owning the full lifecycle communication system — workflows, nurture programs, and triggered sequences that move prospects forward and keep customers engaged.
• Grow newsletter engagement and pipeline influence by leveraging AI to personalize content, test what works, and continuously improve performance.
• Keep segmentation sharp enough that every communication feels relevant to where someone is in their journey.
• Use AI to spot patterns in engagement data and get ahead of gaps in the funnel before they cost us pipeline.
• Partner with marketing ops to ensure every workflow is tracked and every lifecycle stage is correctly instrumented.
• Build and own a structured customer referral program that turns happy customers into an active referral source, distinct from our partner and broker referral channel.
• Work closely with sales to optimize and execute customer advocacy efforts including reviews and testimonials, using AI to help identify the right customers to approach and the right moment to ask.
• Develop segmentation and outreach strategies that identify the right customers to activate for referrals and advocacy at the right time.
• Track and report on customer growth channel performance including referral volume, advocacy asset pipeline, and downstream impact on revenue.

Benefits

• Medical insurance, including a $0 premium HDHP plan for individuals
• Dental
• Vision
• Telehealth and Virtual Primary Care Visits
• OneMedical membership
• Wellhub
• $50 monthly benefit to improve your mental or physical health
• Stock options
• 401(k) with a $2,000 match
• FSA
• HSA
• Access to Origin Financial
• Flexible PTO
• 12 weeks of paid parental leave with 2 weeks of transition time
• $50 monthly connectivity reimbursement
• Company-paid short-term disability, long-term disability, and life insurance
• Additional voluntary benefits like supplemental life, AD&D, hospital indemnity, accident, and critical illness coverage
• $1,000 home office setup stipend
• Access to an Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed