Manager, Growth Marketing

SyndioHome, WV
Remote

About The Position

Syndio is seeking a Manager, Growth Marketing to own the execution of digital demand generation programs. This role is responsible for driving new pipeline and supporting customer expansion by managing paid media, SEO/AEO tactics, and nurture programs. The Manager, Growth Marketing will operate within the Revenue Marketing team, executing digital and programmatic programs based on strategies set by the Sr. Director of Revenue Marketing. The company is a Series C technology company focused on helping organizations build smarter compensation strategies using advanced technology and responsible AI. They aim to accelerate decision-making, streamline compliance, and democratize insights for equitable compensation practices at scale. Syndio partners with major enterprises, analyzing pay for over 10 million employees globally.

Requirements

  • 4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS
  • Hands-on experience with CRM and marketing automation platforms (HubSpot preferred)
  • Comfortable owning paid media execution across search, social, and display
  • Familiarity with multi-touch attribution models and pipeline reporting
  • Experience building or maintaining nurture and lifecycle programs
  • Analytical and detail-oriented, with a bias toward action over analysis
  • Comfortable operating with some ambiguity and building programs without a lot of pre-existing infrastructure

Nice To Haves

  • Experience with intent signal platforms (6sense, Demandbase) is a plus

Responsibilities

  • Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets.
  • Implement SEO and AEO tactics.
  • Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs.
  • Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance.
  • Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform.
  • Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs.
  • Partner with CS and Revenue Marketing on lifecycle and expansion program execution.
  • Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene.
  • Coordinate on lead management, routing, and lead scoring optimization.
  • Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly.

Benefits

  • Competitive Compensation: $146,000 - $176,000 per year
  • Syndio Equity
  • Flexible Vacation Policy
  • Paid sick & safe time
  • Compassion leave
  • Voting leave
  • Paid parental leave
  • Medical, Dental, Vision (Syndio pays 90% of employee premiums, and 50% for dependents)
  • Life Insurance & Disability (Syndio covers the full premium)
  • 401(k)
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