Growth Marketing Program Manager - Healthcare

SHI International Corp.•Austin, TX

2d•Hybrid

About The Position

SHI is seeking a Growth Marketing Program Manager to support the growth of our Healthcare business. This role partners closely with Sales and Marketing leadership to strengthen alignment between SHI’s Healthcare sales team and marketing organization. The Manager, Growth Marketing Programs is responsible for executing integrated go-to-market (GTM) marketing programs that generate new business opportunities, enhance customer experience, increase brand awareness, and deliver measurable pipeline outcomes. This role requires a strong understanding of the healthcare market, sales processes, and demand generation strategies, along with hands-on knowledge of marketing channels that drive qualified leads and pipeline growth.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent relevant experience
5–8+ years of experience in demand generation, partner marketing, or solutions marketing within B2B Technology
Experience supporting enterprise IT Services, SaaS, or adjacent software ecosystems
Familiarity with marketing automation platforms, CRM systems, and analytics tools
Experience partnering with Sales, Alliances, and Product teams in a matrixed organizational environment
Ability and willingness to travel to SHI, partner, and customer events as needed
Skilled in strategic planning and implementation. - Intermediate
Experience in utilizing current marketing channels and techniques to effectively reach and engage target audiences. - Intermediate
Skilled in strategic planning and implementation. - Intermediate
The ability to effectively utilize software and platforms that are commonly used in the industry to analyze market trends, forecast sales, and drive business growth. - Intermediate

Nice To Haves

Strong organizational skills with the ability to manage multiple programs and initiatives simultaneously
Hands-on execution style with the ability to move seamlessly from strategy to implementation
Excellent written and verbal communication skills
Collaborative mindset with demonstrated success working with cross-functional teams
Positive, growth-oriented attitude with a strong desire to continuously learn and develop

Responsibilities

Manage the execution of marketing components of the go-to-market (GTM) strategy supporting SHI’s solutions, including digital marketing, events, field marketing, content syndication, webinars, paid media, email nurture programs, and social media
Support demand and lead generation initiatives that contribute to pipeline creation and revenue goals
Support Marketing Development Funds (MDF) utilization, co-marketing campaigns, and joint value propositions with partners
Conduct market research to understand competitors, buying behaviors, and customer needs, providing insights to inform campaign strategy and field marketing priorities
Support go-to-market readiness for new solutions and partner with Sales Enablement to develop playbooks, case studies, battle cards, and campaign assets
Support the development of thought leadership content, including white papers, customer success stories, and campaign assets
Track key performance indicators (KPIs) across demand generation, pipeline contribution, and campaign performance
Provide regular reporting with performance insights and optimization recommendations
Partner cross-functionally with internal teams and continuously optimize marketing programs based on performance data and sales feedback