Growth Marketing Manager

Coverflex

5d•Remote

About The Position

Coverflex is seeking a Growth Marketing Manager to drive its expansion in the Spanish market. This role is crucial for owning the acquisition engine, transforming paid, outbound, and lifecycle channels into a consistent and predictable source of qualified pipeline. The Growth Marketing Manager will directly feed the sales team and be responsible for key business metrics. Success will be measured by generating a consistent flow of SQLs and leads through inbound and outbound channels, as well as launching new initiatives that drive revenue uplift.

Requirements

5+ years in performance marketing, growth, or demand generation roles.
Proven experience with paid acquisition channels (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit).
Proven experience with lifecycle marketing.
Proven experience with referral programs.
Technical ability to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar).
Strong grasp of B2B growth dynamics and the full funnel from lead to closed-won.
Constantly on the lookout for first-mover advantages (new channels, tactics, hacks, experiments).
Strong business ownership mindset.
English (main) / Spanish (C2/native) language proficiency.

Nice To Haves

Experience collaborating with Sales teams to improve acquisition-to-conversion rates.
Familiarity with B2B sales motion and pipeline qualification.
Detail-oriented approach to data.
Experience working closely with sales teams to align growth efforts and conversion goals.

Responsibilities

Own the acquisition engine: turning paid, outbound, and lifecycle channels into a consistent, predictable source of qualified pipeline.
Generate a consistent flow of SQLs and inbound/outbound leads.
Launch net new initiatives and drive revenue uplift from them.
Adapt quickly to market feedback and act on it.
Manage paid acquisition channels, lifecycle marketing, and referral programs.
Build and manage workflows in HubSpot and automation tools.
Define strategy, implement initiatives, and analyze performance metrics.
Collaborate with Sales teams to improve acquisition-to-conversion rates.
Align growth efforts and conversion goals with sales teams.
Treat SQLs and pipeline as personal responsibility.
Design and run the whole play, leveraging executor experience.
Stay curious about first-mover advantages in new channels, tactics, hacks, and growth opportunities.
Move quickly and conduct structured experiments with documented learnings.
Proactively involve Sales and BDR teams early in the process.