Growth Marketing Manager
Coverflex
•Remote
About The Position
Coverflex is rebuilding the compensation platform to match modern work. We started in Portugal and have expanded to Spain and Italy. Now we are expanding into Germany, one of Europe's most sophisticated and complex compensation markets. Launching a new country at Coverflex involves understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees. If you join at this stage, you'll be helping build the next chapter of Coverflex.
Requirements
- 5+ years in performance marketing, growth, or demand generation roles
- Proven experience running paid acquisition (Google Ads, Meta, Bing, LinkedIn, TikTok or Reddit) and managing budgets for ROI
- Hands-on experience with lifecycle marketing and outbound growth programs
- Technical enough to build and manage workflows in HubSpot and automation tools (Make, N8N, or similar)
- Strong grasp of B2B growth dynamics — understanding the full funnel from lead to closed-won
- Ownership mindset: define the strategy, execute the plan, and own the numbers
- Always looking for first-mover advantages — new channels, tactics, hacks, experiments
- Fluent in German and English
Nice To Haves
- Experience collaborating with Sales teams to improve acquisition-to-conversion rates
- Familiarity with B2B sales motion and pipeline qualification
- Detail-oriented approach to data, reporting, and experiment documentation
Responsibilities
- Own Coverflex's growth engine in Germany, building an acquisition machine that turns paid, outbound, and lifecycle channels into a consistent, scalable source of qualified pipeline.
- Figure out what works in the German market, double down on it, and build a repeatable model that generates SQLs month after month, while keeping a close eye on funnel efficiency and ROI.
- Audit current acquisition channels and define a clear 3-to-6-month lead generation plan.
- Launch at least one net-new channel or initiative with measurable early results.
- Build a strong working rhythm with the local BDR and Sales teams.
- Establish performance reporting baseline and track against it weekly.
Benefits
- Stock Options under our Equity Incentive Plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
