Growth Marketing Manager

FSAStore.com

7d•$95,000 - $125,000•Remote

About The Position

We're looking for a Growth Marketing Manager to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.

Requirements

Minimum of 5+ years of experience in performance marketing, digital media, or growth
Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments

Nice To Haves

Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief

Responsibilities

Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions