Growth Marketing Manager

LeadVenture

38d

About The Position

LeadVenture is looking for a Growth Marketing Manager to own the strategy, execution, and performance of revenue-driving campaigns for a portfolio of brands. You will work closely with Marketing, BDR, Sales, and channel teams to align targeting, messaging, and execution, and serve as the central owner of campaigns across the full customer journey. You will own how campaigns are planned, sequenced, and executed across channels, making sure prospects and customers have a coordinated experience from first touch through conversion and growth. This is not a coordination role. You are accountable for driving pipeline outcomes.

Requirements

4 to 7 years in demand generation, campaign management, or growth marketing
Hands-on experience building and executing multi-channel B2B campaigns
Strong understanding of funnel metrics, segmentation, and conversion
Experience working closely with Sales, BDR, and cross-functional teams
Data-driven with a clear focus on pipeline and revenue impact
Working knowledge of marketing automation, ABM or intent platforms, and outbound or data tools

Responsibilities

Shape Growth Strategy: Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas.
Identify opportunities to improve pipeline and conversion within your assigned segments.
Recommend where to focus based on performance data and business goals.
Form and test hypotheses to improve engagement, conversion, and pipeline generation.
Own Campaign Strategy and Planning: Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels.
Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership.
Own segmentation, messaging, and channel mix across the customer journey.
Drive Cross-Functional Alignment: Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution.
Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing.
Make sure campaigns launch with clear ownership, timelines, and alignment.
Lead Campaign Delivery: Own timelines, briefs, and coordination across creative and channel execution.
Make sure all assets and messaging match your target segments and campaign strategy.
Move things forward by identifying and clearing bottlenecks across teams.
Own Performance and Optimization: Track campaign performance across the full funnel from engagement to pipeline to revenue.
Run regular performance reviews and drive optimization decisions.
Use data to sharpen strategy and improve outcomes over time.
Continuously improve targeting, messaging, and channel effectiveness.
Leverage Partner Channels: Bring partner and OEM channels into campaign strategy where it makes sense.
Expand reach and drive pipeline through co-marketing programs.