Growth Marketing Manager

Twilio

9d•Remote

About The Position

This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth.

Requirements

5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
Comfortable using AI for execution across the campaign production process.
Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus.
Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals.
Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities.
Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion.
Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights.
Ability to independently analyze data, surface insights, and identify actions.
Skilled in managing complex, multi-team projects with precision and clarity.
Excellent communicator and collaborator across cross-functional teams.

Nice To Haves

Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference
Salesforce, SQL, Looker/Tableau experience
Technical background with ability to self-serve analytics, understand KPIs and experiment reports
Past experience with Sendgrid or a similar subscription-based platform is a good qualification.

Responsibilities

Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand.
Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle.
Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels.
Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives.
Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities.
Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments.
Design and run experiments to test and refine onboarding and activation strategies.
Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes.