Growth Marketing Manager

Velosio • Atlanta, GA

36d • Hybrid

About The Position

The Growth Marketing Manager reports directly to the Director of Strategic Marketing and is responsible for driving net new pipeline creation, acceleration, and ultimately bookings and revenue through multi-channel inbound and outbound marketing efforts.

Requirements

• 4+ years of campaigns experience, preferably in the Microsoft ecosystem, Saas, Saas Services, or IT Consulting
• Strong understanding of buyer personas and ICPs
• Experience in campaign marketing/management, demand generation, or growth marketing
• Experience leading digital marketing campaigns & strategies to drive growth
• Proven ability to optimize and measure multi-channel campaigns
• Bachelor’s degree in Communications, Business, or Marketing preferred

Responsibilities

• Design and execute multi-channel inbound/outbound campaigns (email, digital, webinars, events, content syndication, etc) aligned to GTM strategy in partnership with Marketing Operations and Shared Services
• Develop short form campaign and asset messaging in partnership with contractors/ content marketing
• Own/ translate ICP messaging/ pain points into assets in collaboration with practice leads & content marketing
• Partner with practice leads and sales teams to align marketing efforts to pipeline goals
• Work with Marketing Shared Services to build sales enablement tools and assets
• Support events in collaboration with Experiential Marketing
• Report out monthly to practice leads on campaign effectiveness
• Review campaign engagement for ongoing optimization opportunities
• Audit campaign attribution against newly created pipeline
• Leverage Marketing Ops & Tech team for reporting, segmentation, and optimization
• Apply testing and data-driven approaches to improve campaign ROI
• Partner with contract writers/ the Content Marketing Manager on long form content strategy to support ongoing programs, including blogs, ebooks, infographics, and more
• Identify new opportunities for thought leadership content tied to market trends
• Ensure messaging reflects industry expertise and aligns with buyer pain points

Benefits

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid work environment based on location
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level