Growth Marketing Manager

mindbodygreen • Miami, FL

5d • Remote

About The Position

We're looking for a hands-on Growth Marketing Manager to own and execute our Meta paid media program while helping scale adjacent growth channels. This is a keyboard-on role — you'll be in Meta Ads Manager every day, building and optimizing campaigns yourself, with support in building ads in Ads Manager.
In addition to Meta, you'll manage a portfolio of growth channels including affiliate, TikTok (via agency), Vibe/CTV, AppLovin, and other emerging platforms — executing against a strategy set in partnership with the broader growth team. You'll be a key layer on a high-performing team, moving fast, testing constantly, and scaling what works.

Requirements

• 3–5+ years of hands-on performance marketing experience, with the majority focused on Meta
• Experience with an incrementality tool to help drive channel decisions
• Deep, keyboard-level expertise in Meta Ads Manager — you know campaign structure, creative testing, audience segmentation, and bid strategies
• Proven ability to scale Meta spend profitably in a DTC or CPG environment, ideally in supplements or subscription products
• Strong creative instincts: you can evaluate ad creative through a performance lens and brief the team effectively
• Comfortable working with CAC, ROAS, MER, LTV, and contribution margin as everyday metrics
• Experience managing or coordinating with external agencies (TikTok, creative, performance)
• Experience working cross-functionally with creative, product management, and lifecycle marketing teams

Nice To Haves

• Hands-on experience with affiliate platforms
• Familiarity with AppLovin, Vibe, or CTV buying platforms
• Comfort in a lean, fast-moving environment where you build and optimize simultaneously

Responsibilities

• Day-to-day management of Meta campaigns — campaign architecture, audience strategy, bid optimization, and budget pacing
• Creative testing: briefing, launching, and analyzing ad creative with a rigorous testing framework
• Scaling spend profitably while maintaining CAC, ROAS, and nMER targets
• Audience development and funnel optimization across prospecting and retargeting
• Weekly performance reporting with clear insights and action plans
• Affiliate: day-to-day partner management, tracking, and optimization
• TikTok: managing the agency relationship, reviewing creative, reporting on performance
• Vibe & AppLovin: executing campaigns, monitoring delivery, surfacing insights to the team
• Support channel expansion tests as directed — CTV, podcasts, and other emerging platforms
• Collaborate with the creative team to brief and iterate on high-performing ad assets
• Partner with retention marketing to ensure channel alignment across the full funnel
• Work within attribution and incrementality tools to inform optimization decisions

Benefits

• Remote work
• Company-sponsored health insurance
• Generous discount on mindbodygreen supplements
• Access to mindbodygreen Perimenopause and Functional Nutrition Training Programs
• Flexible Paid Time Off and Paid Holidays
• Maternity / Paternity Leave
• 401K Retirement Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed