Growth Marketing Manager

Belden Inc•Carmel, IN

5d•Hybrid

About The Position

Belden’s Growth Marketing Manager leads targeted, data-driven campaigns that shape buying decisions, generate leads and accelerate funnel inflow across key audiences. This role develops campaign strategy, translates technical concepts into clear customer messaging, and serves as the primary connection between marketing activity and commercial outcomes. This role reports to the regional Senior Growth Marketing Manager.

Requirements

Bachelor’s degree or higher in Marketing, Business, or a similar field.
7+ years of experience in the marketing field.
Excellent communication, collaboration, and organization skills.
Strong project management skills and the ability to lead and influence cross-functional teams.
Strategic thinker with a results-driven mindset.
Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office.

Responsibilities

Own the strategy and execution of integrated, multi-channel campaigns that drive engagement, qualified leads and funnel impact.
Translate complex product and solution information into compelling, customer-centric value propositions and content across priority vertical markets.
Develop a deep understanding of target audiences and buyer personas in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively.
Create strong campaign concepts, offers, and content angles that break through in a crowded marketplace and motivate purchases.
Monitor real-time results across digital channels and Salesforce to optimize tactics and maximize lead to pipeline conversion.
Aligning plans with Sales, Inside Sales, Global Marketing to ensure campaigns support business priorities and receive buy-in across the organization.
Report campaign performance to stakeholders and demonstrate a clear connection between marketing activity and funnel impact.
Operate effectively in a fast-moving environment where not all inputs are defined, using data, experimentation, and stakeholder input to clarify direction and drive progress.