Growth Marketing Manager

Care Access

22h•$100,000 - $130,000•Remote

About The Position

The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. If you have a passion for technical marketing, SEO, website performance, and digital usability, and love working in a fast-paced, mission-driven environment, we’d love to hear from you!

Requirements

Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience.
Technically proficient – You’re comfortable using HTML, CSS, and JavaScript
Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools.
User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences.
A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways.
Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators.
Detail-oriented & strategic – You see the big picture but also execute with precision.
Minimum education: Bachelor’s degree in Marketing or a similar field

Responsibilities

Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements).
Conduct site audits and provide recommendations to enhance organic search rankings and user engagement.
Implement A/B testing and UX improvements to optimize conversion rates and reduce friction.
Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.).
Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates).
Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio).
Oversee schema markup, metadata optimization, and internal linking strategies.
Build dashboards and reports to track SEO performance, website engagement, and conversion rates.
Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility.
Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies.
Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices.
Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions.
Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices).
Turn participant feedback into actionable improvements
Other ad hoc responsibilities / projects as the need arises