Growth Marketing Manager

Mento•San Francisco, CA

11h•Remote

About The Position

Mento is looking for a Growth Marketing Manager to build its growth experimentation engine for its sales-led go-to-market motion. This role will help Mento reach HR, L&D, and people leaders who are rethinking how coaching, development, and AI-enabled insight can help employees grow at work. This is a hands-on, high-impact role at an early-stage company for someone who is highly experimental, analytical, creative, and comfortable moving quickly from hypothesis to campaign to learning. The Growth Marketing Manager will help scale channels that are already working, build new ones from the ground up, and improve the conversion paths that create qualified pipeline. This role reports to the Co-CEO and works closely with Product Marketing, Sales, and Go-to-Market Engineering. The ideal candidate is AI-native in how they work and is excited to join a company operating at the cutting edge of human + AI coaching, contributing to a culture where every team member is a builder.

Requirements

Experience building structured experiments across channels, audiences, messages, offers, and conversion paths.
Ability to define a hypothesis, set success criteria, launch quickly, interpret results, and turn learnings into validated channels.
Strong messaging instincts and creative taste; ability to turn positioning, customer insight, and product stories into campaigns that feel sharp, credible, and differentiated.
Ability to write and test copy across landing pages, emails, ads, event follow-up, and sales handoff moments.
4–7+ years of experience in B2B SaaS demand generation, growth marketing, revenue marketing, lifecycle marketing, or a related role.
Experience generating qualified pipeline for a sales-led motion.
Actively use AI tools to improve the speed, quality, and scale of work, including for account research, audience analysis, campaign ideation, message testing, personalization, workflow automation, performance analysis, and content variation.
Hands-on experience with HubSpot and comfort working with tools like Clay, Apollo, enrichment platforms, sales engagement tools, AI research tools, and workflow automation systems.
Ability to use these tools to build lists, enrich accounts, identify signals, personalize campaigns, support Sales follow-up, and improve campaign performance.
Think beyond attendance for events and care about account engagement, meeting conversion, follow-up quality, opportunity creation, and pipeline influence.
Ability to improve the business impact of events, webinars, field programs, or partner campaigns.
Comfort building dashboards, interpreting funnel data, diagnosing conversion issues, and making clear recommendations based on performance.
Care about pipeline quality, not just lead volume.
Ability to both design the growth strategy and execute the work, including writing copy, building campaigns, setting up programs, analyzing performance, and partnering closely with Product Marketing, Sales, GTM Engineering, RevOps, Content, Design, and company leadership.
Curiosity about coaching, learning, and human development; understanding why coaching matters, how people leaders evaluate development solutions, and how to translate that understanding into growth programs that feel relevant, timely, and useful.

Responsibilities

Build Mento’s growth experimentation engine, including the experimentation operating system for continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, and post-test learnings.
Test and validate new growth channels, driving testing, learning, and scaling of channels, audiences, and messages that create qualified pipelines across SEO/AEO, paid media, email, ABM, webinars, events, partner marketing, content, communities, and other creative routes to market.
Improve value from validated events and channels by increasing pipeline impact, with a focus on referrals and events. Own the conversion path before, during, and after each program, and partner closely with sales to turn leads into qualified opportunities.
Turn product marketing into pipeline by partnering with Product Marketing to translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns that create measurable demand. Own the activation layer: campaign briefs, landing pages, emails, nurture programs, paid tests, event follow-up, account-based plays, conversion paths, and sales enablement hooks.
Own modern growth operations using HubSpot, Clay, Apollo, AI tools, and related systems to build, launch, measure, and optimize growth programs. Own campaign tracking, lists, workflows, forms, landing pages, lifecycle stages, source tracking, enrichment, segmentation, routing, attribution, dashboards, and performance readouts tied to pipeline and revenue.
Improve funnel conversion by identifying and improving conversion points across the funnel, including visitor-to-lead, lead-to-MQL, MQL-to-SQL, SQL-to-opportunity, meeting conversion, event-to-opportunity, and campaign influence on pipeline.
Build experiments across audiences, channels, offers, CTAs, creative, landing pages, email sequences, and sales handoff processes.
Use customer conversations, sales feedback, event learnings, win/loss insights, funnel data, and campaign performance to identify sharper audiences, messages, offers, and conversion paths.