Growth Marketing Manager

Casechek•Chicago, IL

12d•$120,000 - $150,000•Hybrid

About The Position

Casechek is seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across their Procurement and Payment Solutions. This role will build and run integrated campaigns, account-based programs, and funnel optimization efforts in collaboration with Sales, Product, and Customer Success teams. The Growth Marketing Manager will be accountable for the demand engine that fuels Casechek's growth, measured by pipeline and revenue generated. The company fosters a highly collaborative yet self-motivated environment, emphasizing understanding customer needs and delivering an excellent user experience.

Requirements

5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization.
Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
Ability to operate strategically while remaining highly hands-on as an individual contributor.
Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).

Nice To Haves

Experience in managing 1-3 direct reports is strongly preferred
Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.

Responsibilities

Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.
Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems.
Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.
Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue.
Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.
Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight.
Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.