Growth Marketing Manager

allwhere•New York, NY

10d

About The Position

allwhere is looking for a Growth Marketing Manager to drive end-to-end growth across the entire customer lifecycle from awareness to acquisition, activation, retention, and expansion. This is a highly cross-functional role that blends strategy, execution, and experimentation. You’ll collaborate on key growth levers including paid media, website performance, lifecycle marketing, and product positioning—while also building the systems and insights that power scalable growth. The ideal candidate is both analytical and creative—someone who can zoom out to shape strategy and messaging, and zoom in to execute campaigns, run experiments, and optimize performance. This role reports to the Head of Growth Marketing and works closely with teams across Sales and Product.

Requirements

5+ years of experience in growth marketing, performance marketing, or full-stack marketing roles, with a strong grasp of marketing automation, CRM architecture, and cross-functional collaboration.
Proven success working with Product teams to align on tooling, data flows, and joint campaigns—especially those that creatively connect users to new features or experiences.
Strong ability to develop creative strategy across paid, lifecycle, and product marketing channels—including writing compelling copy, guiding visual direction, and creating assets directly to produce high-performing ads, landing pages, and campaign creative.
Proven ability to manage and scale campaigns from concept through optimization with attention to detail and deadlines.
Expertise in HubSpot and proficiency with platforms such as Salesforce, Google Analytics, Tag Manager, Looker, and other martech tools.
Deep understanding of data governance, segmentation, and campaign reporting. You’re comfortable identifying trends and translating metrics into action.
Demonstrated ability to lead initiatives, manage multiple projects simultaneously, and work cross-functionally with stakeholders in Sales, Product, and Marketing.
Transparent, curious, and confident in driving discussions, asking the right questions, and challenging assumptions to arrive at the best outcome.
Passionate about marketing, curious about growth, and eager to experiment, iterate, and improve.

Nice To Haves

Experience working in or marketing to HR, IT, or SaaS audiences, especially with a B2B lens.

Responsibilities

Contribute to a holistic growth strategy across paid, organic, lifecycle, and product marketing channels
Own creative strategy for marketing assets
Own experimentation across campaigns, website, and funnel (A/B testing, conversion optimization, messaging)
Identify and prioritize growth opportunities through data, customer insights, and market trends
Map and continuously improve the end-to-end customer journey from first touch through expansion
Support paid media execution across channels with a focus on targeting, creative, and messaging
Align campaigns with high-converting landing pages and funnel experiences
Optimize the website, CMS, and core conversion flows
Build and iterate on landing pages and site experiments to improve engagement and conversion rates
Develop and execute lifecycle marketing programs across lead nurturing, onboarding, retention, and expansion
Execute marketing communications (newsletters, product updates, campaigns) aligned to the content calendar
Partner with Sales and CX on enablement materials, messaging, and campaigns to drive pipeline and conversion
Develop and execute account-based marketing (ABM) programs in partnership with Sales, defining target accounts, tailoring messaging and campaigns, and orchestrating multi-channel engagement to drive pipeline and expansion
Help define and evolve brand positioning and messaging
Ensure consistency across campaigns, website, product, and sales materials
Own organic social strategy and execution to drive awareness and engagement
Partner with Product on positioning, messaging, and go-to-market strategy for new features and offerings
Support launches with integrated, multi-channel campaigns
Collaborate on product-led marketing initiatives and campaigns that drive engagement and adoption