Growth Marketing Manager – Health Plan

MedImpact Healthcare Systems, Inc.•San Diego, CA

1d•$71,614 - $119,953•Onsite

About The Position

The Growth Marketing Manager leads the development and execution of growth marketing strategies targeting the health plan segment within the Pharmacy Benefit Manager (PBM) industry. This pivotal role requires a deep understanding of the unique factors influencing pharmacy leaders at managed care organizations as they evaluate and select PBM partners.

Requirements

BS/BA and 5+ years’ experience or equivalent combination of education and experience, and 2 years' of SME in respective areas
High proficiency in Outlook, Word, Excel, and PowerPoint; Office 365
Proven track record of campaign development and execution
Deep expertise in the pharmacy benefit industry, with a clear understanding of PBM offerings, value propositions, and the competitive landscape.
Demonstrated ability to develop and implement marketing strategies targeting employer decision-makers, especially pharmacy leaders.
Strong analytical skills, including the ability to interpret marketing data and translate insights into actionable plans.
Exceptional written and verbal communication skills, with the ability to tailor messaging for HR and benefits audiences.
Collaborative approach, with experience working cross-functionally in a fast-paced environment.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to write speeches and articles for publication that conform to prescribed style and format.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Composure
Decision Quality
Organizational Agility
Problem Solving
Customer Focus
Drive for Results
Peer Relations
Time Management
Dealing with Ambiguity
Learning on the Fly
Political Savvy
Regularly required to sit and talk or hear.
Regularly required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms.
Occasionally lift and/or move up to 25 pounds.
Ability to maintain clear near visual acuity at approximately 20 inches or less (i.e., “close vision”) to accurately read fine print, view computer screens, and handle small objects.
Requires adequate color vision and depth perception to support safety and precision in detail-oriented tasks.

Nice To Haves

Proficiency with marketing automation platforms, CRM systems, and analytics tools preferred.

Responsibilities

Build and execute a comprehensive growth marketing plan focused on health plan clients, ensuring alignment with business objectives and market trends.
Develop and manage multi-channel marketing campaigns tailored to different stages of the decision-making funnel, from awareness through retention.
Analyze market insights to inform campaign strategy, messaging, and channel selection, with a focus on the priorities of decision makers.
Produce thought leadership content, including webinars, blogs, white papers, and case studies, to position the organization as a trusted resource for decision-makers.
Collaborate closely with sales, product, and analytics teams to optimize campaign performance and ensure cohesive messaging across all employer-facing touchpoints.
Track, measure, and report on campaign effectiveness, using data-driven insights to refine strategies and demonstrate ROI.