Growth Marketing Manager

Aiwyn

22h • Remote

About The Position

We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well — then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.

Requirements

• 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
• Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
• Experience marketing to back-office buyers such as finance, operations, legal, or procurement
• Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)
• Experience running a webinar or event program that produced pipeline
• Hands-on experience with paid and third-party media tied to a clear conversion goal preferred
• Strong analytical skills, with the ability to report on pipeline, conversion, and campaign ROI
• Understanding of the full funnel from awareness to opportunity creation
• Excellent project management and cross-functional collaboration skills
• AI tools are part of how you work every day, and you can walk us through your workflow

Nice To Haves

• Startup experience is a strong plus.
• Startup experience preferred, but not required

Responsibilities

• Own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM.
• Turn customer stories into case studies, newsletter features, and rounds of social posts.
• Run our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up.
• Drive registrations, awareness, and follow-up for our events, in partnership with our events marketing manager.
• Repurpose every webinar and event into a full set of assets (blog recap, video cuts, social posts, and a sales one-pager).
• Build nurture tracks and campaigns in HubSpot, and tighten the handoff to sales.
• Launch ABM plays in Influ2 against our target account list.
• Place paid and third-party media that drives registrations for webinars and gated assets, then moving budget toward what converts.
• Schedule social content to highlight customer voices, product updates, and thought leadership.
• Write launch landing page copy from the launch brief.
• Support the alliance and association function alongside the director of marketing and events marketing.
• Meet with sales on pipeline, meeting volume, and conversion rates.
• Build the monthly performance report and the dashboard behind it.
• Jump into Canva to create email banners, social graphics, and customer spotlight assets.

Benefits

• Paid competitively
• Freedom in solving worthwhile, challenging problems
• Adventure travel stipend - $1,000 travel reimbursement on work anniversary
• Remote, work-from-anywhere culture
• Flexible PTO
• World Class health benefits - Health, vision, dental, HSA/FSA, and mental health support
• Stock options
• 401(k) matching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed