Growth Marketing Manager

OpenEd

12d • $110,000 - $130,000 • Remote

About The Position

OpenEd is seeking a Growth Marketing Manager to help expand educational opportunities for families across the country. The company's vision is a future where education is not limited by geography, rigid models, or outdated systems, and their mission is to provide every student with customized, world-class education and resources. This role involves quarterbacking new state launches, owning SEO strategy, driving website conversion, managing lifecycle marketing, developing word-of-mouth and referral programs, overseeing paid acquisition, and leading analytics and reporting. The ideal candidate will be a hands-on growth marketer who is data-driven, action-oriented, and passionate about improving educational access.

Requirements

• 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale (with B2C experience within the last 5 years).
• Managed multiple markets, regions, or campaigns simultaneously.
• Knowledge of paid search and paid social with a track record of generating qualified leads.
• Experience managing agencies or external partners against performance goals.
• Understanding of SEO strategy and technical SEO fundamentals.
• Hands-on CRO, A/B testing, and landing-page experience.
• Experience building lifecycle and email programs using marketing automation tools.
• Proficiency in analytics and ability to translate numbers into action.
• Ridiculously organized; sets dates, owns deadlines, and hits them.
• Ability to juggle multiple channels, campaigns, and launches without losing focus.
• Comfortable working independently and figuring things out.
• Experience with Webflow (strongly preferred).

Nice To Haves

• Webflow experience

Responsibilities

• Quarterback new state launches from end to end, coordinating paid media, SEO, lifecycle, content, brand, and partnerships into a cohesive GTM strategy.
• Continuously improve the launch playbook and integrate state-specific regulatory and market considerations into acquisition strategy.
• Own SEO strategy and keyword priorities for enrollment-driving pages.
• Guide technical SEO recommendations, including schema, metadata, heading structure, internal linking, URL structure, and on-page conventions.
• Shape page templates and layouts for discoverability in search and AI-powered search.
• Own conversion strategy for high-impact program pages, analyzing funnels, running A/B tests, and experimenting with landing pages.
• Own lifecycle marketing across nurture, re-engagement, TOFU, MOFU, and referral journeys.
• Build segmented, automated experiences to move families from initial interest to enrollment and advocacy.
• Develop and implement referral mechanics into lifecycle flows and work with the ambassador program to make word-of-mouth growth deliberate and compounding.
• Manage the paid media agency, establish growth targets, review performance, and push for better results.
• Continuously test creative, audiences, and channels to increase awareness, qualified applications, and enrollment while improving efficiency.
• Own state-level pipeline reporting and translate data into actionable decisions.
• Track traffic, conversion by page and source, lead-to-enrollment rates, paid performance, word-of-mouth, referrals, and other acquisition sources.
• Make data-driven recommendations for next steps.

Benefits

• Competitive salary
• 401(k) with company matching opportunities
• Comprehensive medical, dental, vision, life, critical illness, accident, STD/LTD, HSA, and FSA benefits
• Fully remote work environment
• Flexible working hours with an emphasis on healthy work-life balance
• Generous PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed