Growth Marketing Manager

XDS•Los Angeles, CA

2d•$95,000 - $125,000•Onsite

About The Position

We are hiring a Growth Marketing Manager to own and scale X-LAB’s full-funnel growth engine across acquisition and lifecycle. You will run paid acquisition and retention together as one integrated system, turning interest into measurable outcomes across the complete customer journey: discovery, dealer engagement, lead capture, D2C conversion, and ongoing loyalty. This role is ideal for a hands-on operator who can build and run a weekly growth cadence, balance content with performance, and collaborate tightly with product, creative, and sales to translate technical advantages into market demand. This role reports directly to the Head of International Growth.

Requirements

3-7 years of experience in growth, performance marketing, and or lifecycle marketing, ideally with a mix of all types
Strong hands-on experience running Meta and Google Ads, including Search and PMAX
Strong experience managing influencer and KOL campaigns, social media platforms, and community driven forums like LinkedIn, Reddit, and Substack
Deep comfort with email and SMS programs, segmentation, and automation best practices
A track record of experimentation and optimization, with examples of what you tested and what moved results
Good measurement instincts and the ability to debug tracking and data issues
Ability to translate technical product features into compelling, authentic marketing messages
High ownership, low ego, and the ability to move quickly in a fast-paced environment akin to a well-funded startup
Excellent cross-functional collaboration with product, sales, ops, and leadership
Experience with the latest developments in Shopify, Google Analytics, Meta, Google Ads, Looker, and leading ESP and SMS platforms is a plus.

Nice To Haves

Proven experience managing high ROAS and sustained low CAC
Experience in performance sports, mobility, consumer hardware, or related industries
Familiarity with SEO, GEO, and modern content-driven acquisition strategies

Responsibilities

Full funnel growth execution
Paid acquisition
Lifecycle and CRM
Influencer / Affiliate / Community
Conversion and onsite optimization
Measurement and reporting
Establish a weekly growth operating cadence with clear KPIs and reporting
Launch and stabilize core lifecycle flows and segmentation, with measurable lift in engagement and conversions
Stand up initial paid acquisition structure with testing framework, creative cadence, and reliable measurement
Improve conversion performance on the highest intent site journeys (model pages, dealer locator, lead capture)
Deliver a clear plan for the next quarter: channel mix, creative angles, lifecycle roadmap, and experiment backlog
Execute on the U.S. growth plan across acquisition and retention, with clear targets and weekly operating cadence
Build a testing and learning process across audiences, creatives, offers, landing pages, and lifecycle programs
Translate existing brand and product narratives into campaigns that drive measurable outcomes
Run Meta and Google performance channels including Search, Shopping, and PMAX
Manage budgets, pacing, creative iteration, and optimization routines
Build and maintain retargeting and lead nurture pathways tied to high-intent actions (product page engagement, dealer locator usage, lead submissions)
Partner with Head of Growth and creative on ad briefs and rapid iteration
Partner with Experiential Marketing & Events to turn activations into measurable lead capture and follow-up
Run email and SMS strategy, segmentation, and automation
Build, launch, and optimize the foundational flows: welcome, browse, back-in-stock, dealer locator follow-up, post-purchase, winback, and referral
Improve deliverability, list hygiene, consent management, and message performance
Develop a campaign calendar tied to launches, inventory realities, events, and seasonal moments
Scout and initialize partnerships with influencers that are additive to the brand’s share of voice
Initialize and manage affiliate relationships for sales penetration until new team members are added
Work with team to ensure social content from other channels is consistent across Reddit, LinkedIn, etc.
Improve conversion paths on key pages and funnels with clear prioritization and test plans
Partner with web and product teams to deploy improvements to lead capture, bike selection, and dealer connection experiences
Explore conversion performance with department head and translate into actionable insights for the team
Own measurement hygiene across UTMs, pixels, conversion events, and attribution
Build simple dashboards that tell the truth and drive decision-making
Report on pipeline and revenue influence, CAC efficiency, lifecycle contribution, and program ROI