Growth Marketing Manager

Caseware • Toronto, ON

54d • $82,000 - $90,000 • Hybrid

About The Position

As the Growth Marketing Manager – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.
❗This is a new role.
❗This is a full-time, permanent position.
📍This is a hybrid role, requiring the successful candidate to work three days a week at our Toronto office (351 King St E, Toronto, ON).

Requirements

• 3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.
• Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.
• Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.
• Strong analytical skills, with experience in performance reporting and attribution models.
• Excellent communication and cross-functional collaboration skills.

Nice To Haves

• Experience in the accounting or audit industry is a plus, but not required.

Responsibilities

• Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.
• Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).
• Develop ICPs and key personas for the region to architect efficient and effective buying journeys.
• Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
• Localize global campaigns and messaging to resonate with North American audiences.
• Manage the regional marketing budget and allocate spend across channels for maximum ROI.
• Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
• Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
• Stay current on the competitive landscape, industry trends, and regional regulations.

Benefits

• Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
• We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
• Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
• We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
• We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
• Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
• We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed