Growth Marketing Manager, Content & Community
About The Position
Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving. Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home. Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide. We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.
Requirements
- 5+ years experience in content, social, or growth marketing, with at least 2–3 years specifically owning a content program or major workstream.
- Strategic Mindset: A proven ability to connect content strategy to tangible business outcomes and "zero-to-one" growth.
- Operational Rigor: You are a builder who loves creating structure, workflows, and feedback loops where none previously existed.
- Exceptional Communication: Strong storytelling instincts with the ability to write across various lengths and formats with emotional intelligence.
- Data Fluency: You are comfortable interpreting performance metrics and using them to pivot or double down on strategy.
- Tech Savvy: Fluency with AI-enabled workflows to accelerate research and drafting, while knowing when a human touch is non-negotiable for empathy and brand voice.
- Direct experience marketing to parents, caregivers, or healthcare audiences is preferred but not required.
Responsibilities
- Architect the Content & Community Roadmap: Design and execute a multi-channel strategy across social, blog, email, and creator platforms.
- Drive Strategic Alignment: Translate complex business priorities and state-specific programs into cohesive weekly and monthly content themes.
- Define our Voice: Establish a distinct point of view for Abby Care, ensuring every piece of content supports acquisition, education, and long-term trust.
- Translate Insights into Impact: Synthesize data from families, intake teams, and market launches to create content that resonates deeply with our core audience.
- Build the "Content Engine": Develop our first-ever operating model, including editorial calendars, briefing workflows, and measurement frameworks.
- Optimize Production: Strategically manage the mix of in-house, freelancer, and agency resources to balance quality, speed, and cost.
- Scale with Integrity: Build lightweight systems that allow for rapid experimentation without compromising on empathy or regulatory compliance.
- Stakeholder Management: Act as the central intake lead for content requests across Growth, State Ops, and Leadership, ensuring high-impact prioritization.
- Execute High-Bar Storytelling: Write and produce versatile content, from high-energy short-form video scripts to empathetic educational explainers.
- Simplify the Complex: Humanize intricate topics like Medicaid eligibility and caregiver benefits through emotionally resonant storytelling.
- Uphold Brand Quality: Maintain a rigorous standard for craft—prioritizing strong hooks, clear messaging, and authentic audience empathy over generic copy.
- Drive Measurable Results: Use data to track the journey from reach and engagement to qualified leads and downstream conversions.
- Bridge Organic & Paid: Partner with Paid Media and Lifecycle teams to turn organic "winners" into high-performing ads and nurture campaigns.
- Foster Community-Led Growth: Build authentic relationships with family advocates and nonprofits, testing community-centric motions like webinars and Q&As.
Benefits
- Competitive compensation packages that reflect the value you bring.
- Annual company performance bonus for full-time employees.
- Comprehensive health coverage: 90% of employee premiums covered, 70% for dependents.
- Multiple PPO plan options for medical, vision, dental, life, and short-term disability.
- Generous paid time off.
- 10 paid company holidays.
- HSA contributions.
- Optional FSA and commuter benefits.
- Full coverage of all 401(k) account fees.
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
