Growth Marketing Lead

MLabs • New York, NY

1d • Remote

About The Position

We are hiring on behalf of our client who is an innovative fintech organization establishing an onchain broker layer for global markets. By enabling the trading of equities, commodities, indices, and FX via perpetuals, the company bridges the gap between traditional finance and decentralized technology. Having secured over $27M in funding from premier venture capital firms and processed upwards of $50B in trading volume, the platform has demonstrated significant traction among high-volume macro traders.
The organization is seeking a Growth Marketing Lead to join a lean, high-velocity Go-To-Market team. This is a "zero-to-one" opportunity for a high-agency operator to own user acquisition end-to-end. The successful candidate will strategize the next phase of user growth, identifying where the next 10,000 traders will come from and executing the experiments to convert them. Initially serving as a hands-on operator, this lead will collaborate with the Head of Marketing and the creative, social, and BD teams to validate channels before eventually scaling a dedicated growth department.

Requirements

• At least 2+ years in growth or performance marketing, ideally within crypto, consumer fintech, or retail trading platforms.
• Proven track record as a "zero-to-one" operator who has built growth functions from the ground up and moved core business numbers.
• Highly quantitative and comfortable utilizing tools such as GA4, Amplitude, Mixpanel, and various attribution platforms.
• Exceptional writing skills for ad copy, landing pages, creator briefs, and email campaigns.
• Must be crypto-native or an active trader with a deep interest in the onchain trading landscape and perpetual DEXs.
• A self-starter who identifies opportunities and executes experiments independently without requiring extensive oversight.

Nice To Haves

• Experience in regulated or semi-regulated industries (e.g., iGaming, CFDs, or Crypto) where paid channels face constraints.
• Familiarity with Affiliate or Introducing Broker (IB) programs.
• Experience with "neodistribution" tactics, such as clipping or large-scale creator programs.
• Background at a major brokerage or retail trading platform (e.g., eToro, Robinhood, Revolut, or similar).

Responsibilities

• Maintain full accountability for the top of the funnel, including traffic, signups, funded accounts, and first-trade conversions.
• Identify, test, and scale untapped acquisition channels such as SEO, lifecycle/email, paid social, and regional channels in LATAM, SEA, and MENA.
• Build and manage a trader-focused creator program, overseeing sourcing, negotiation, briefing, and performance measurement across YouTube, TikTok, and Instagram.
• Establish an SEO framework from scratch, including keyword strategy, programmatic pages, educational hubs, and link-building.
• Own the end-to-end user journey—from waitlist to first deposit and long-term retention—utilizing segmentation, triggers, and win-back flows.
• Implement paid acquisition strategies where regulation permits (programmatic, search, native) and maintain a disciplined "fail fast" approach to underperforming campaigns.
• Define core metrics and build dashboards to monitor CAC by channel, funded conversion rates, LTV, and payback periods.

Benefits

• Competitive Compensation: A package consisting of a base salary and equity.
• Equity Options: Sliding scale equity based on experience and base salary preferences.
• High Impact: The opportunity to shape the growth trajectory of a well-funded, high-volume financial platform.
• Collaborative Environment: Work alongside a lean, elite team of specialists in a fast-paced, innovative industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed