Growth Marketing Director

Knit•New York City, NY

2d•Hybrid

About The Position

Knit is the AI-native research agency helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible. Overview & Responsibilities The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine. This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline. You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research. This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results. Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine.

Requirements

6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
Proven success driving pipeline and revenue impact in an enterprise GTM motion.
Strong experience across growth channels, including paid, organic, content, and events.
Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
Command of marketing analytics, funnel metrics, and performance management.
Hands-on experience with modern marketing automation, CRM, and analytics tooling.
Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization.

Nice To Haves

Experience in market research, insights, or adjacent data/analytics industries
Familiarity with AI-powered products or platforms
Experience in a high-growth startup where the GTM function was still being built

Responsibilities

Own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.
Own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs.
Work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline.
Develop a campaign strategy, create a target audience and channel plan, work directly in growth and automation tools, analyze performance, and improve programs based on results.
Build a more predictable and scalable growth engine.