Director, Growth Marketing
About The Position
The Director, Growth marketing role is responsible for defining how we identify, target and convert prospects, supporting the efforts to attract and win new plan sponsor clients and growing advocacy among retirement plan consultants. You will partner with the Head of Growth marketing to set the strategy for reaching the right audiences utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods. This job aims to execute multi-faceted deliverables that support the sales funnel from first touch through conversion. This is a hands-on role for someone who likes both the numbers and the craft.
Requirements
- 5 years experience in client segmentation, marketing automation, digital and social methods
Nice To Haves
- 7 years experience in client segmentation, marketing automation, digital and social methods
- University (Degree) Preferred
Responsibilities
- Define prospecting strategy in partnership with the business and Head of Growth Marketing: which segments to target, how to reach them and ultimately building a qualified pipeline
- Build programs that increase consultant advocacy, giving retirement plan consultants the insights, content and touchpoints that lead them to identify us in plan sponsor searches
- Contribute to journey mapping for respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
- Design, run and analyze A/B and multivariate tests across landing pages, email, paid media, etc.
- Manage paid acquisition across search, social and programmatic channels
- Build nurture programs and lead scoring that move prospects through the sales funnel and hand qualified leads to the distribution teams
- Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
- Manages and helps develop departmental measurements and KPIs based on overall business goals, partnering with data and analytics to define attributions and support the build of dashboards
- Own the first draft of go-to-market content and collateral, such as launch messaging, distributions and sales materials, emails, and landing pages then partner with creative to finalize
- Responsible for ensuring materials are compliant with brand, legal and regulatory review where they apply
Benefits
- superior retirement program
- highly competitive health, wellness and work life offerings
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
