Growth Marketing Campaigns Manager

Allegro MicroSystems•Auburn Hills, MI

19h

About The Position

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve. As the Global Marketing Campaigns Manager, you will be a lead architect for Allegro’s digital demand generation engine, turning world-class semiconductor innovation into measurable market leadership. You will bridge the gap between technical storytelling and modern performance marketing, orchestrating high-impact global campaigns that drive the adoption of our sensing and power solutions across xEV, advanced driver assistance systems (ADAS), AI data center, and robotics, and industrial mass-market. This is a high-visibility role requiring a "One Allegro" mindset to collaborate across Applications, Sales, and Product teams to remove friction from the customer journey and accelerate our global design-in pipeline.

Requirements

3–7 years of B2B growth or demand generation marketing experience, ideally within the semiconductor, electronics, or high-tech industrial space, with exposure to automotive, industrial, or product/technology marketing.
Education: Bachelor’s degree in Marketing or Business required; BSEE or a degree in a related technical field is strongly preferred.
Strategic Execution: Proven ability to build and execute full-funnel marketing strategies aligned to an Attract, Engage, Convert model, turning qualified demand into measurable pipeline.
Advanced Mastery of the technology stack, including: HubSpot – advanced campaign building, lead nurturing, marketing automation, and multi-touch attribution reporting
Salesforce – CRM management, pipeline tracking and MQL to SQL handoff workflows
Canva/Figma – collaboration on creative asset development, landing page design, and visual storytelling
A strong understanding of SEO and GEO — including how search engines and AI-powered tools discover, rank, and surface content online, with the ability to ensure all campaign content, assets, and messaging are created in a way that enhances Allegro's visibility and positioning across both traditional search and AI-generated results
Clear understanding of nurture best practices and the ability to build programs that move leads through a modern, multi-touch funnel
Experience building, testing, and optimizing landing pages and content hubs for conversion and AI discoverability
Analytical mindset with a natural curiosity to measure, test, learn, and iterate
Excellent project management skills and the ability to manage multiple competing, time-sensitive priorities
Impeccable attention to detail and strong organizational skills

Nice To Haves

Familiarity with the buying cycles of one or more of the following: automotive, industrial, or product/technology markets, and experience engaging both technical and commercial stakeholders.
Background in or knowledge of semiconductor applications in at least one of the following areas: automotive (xEV, ADAS), industrial (AI data centers, robotics, energy infrastructure, etc.) or product/technology (motor drivers, current sensors, power ICs, connectivity solutions).
Experience using AI tools for content creation, campaign optimization, or predictive audience targeting
Knowledge of how to audit and improve a brand's presence and citation rate within AI-generated search results

Responsibilities

Lead the end-to-end execution of global marketing campaigns, in partnership with Applications Marketing, Product Marketing and Sales teams, with a focus on priority growth vectors spanning automotive, industrial, or product/technology applications depending on business priority.
Architect and own the performance of the marketing funnel, specifically driving MQL-to-Opportunity conversion and pipeline velocity through advanced lead scoring and automated nurturing.
Develop and execute growth marketing plans using a modern channel mix: email, display advertising, webinars, content syndication, and emerging AI-native discovery channels.
Influence the company's SEO and GEO strategy, ensuring Allegro's products, applications, and thought leadership are surfaced not only in traditional search engines but in AI-generated answers and LLM responses.
Partner with Sales and SalesOps to deliver integrated Campaign-in-a-Box enablement tools that empower our global field teams to accelerate design-ins.
Craft targeted messaging and calls to action that resonate with industrial executives, design engineers, and applications engineers across every stage of a modern, non-linear buying journey.
Evaluate campaign performance across both traditional KPIs and emerging AI visibility metrics, leveraging data to continuously optimize strategy and report on marketing-influenced pipeline.
Assist with planning and managing company participation in industry-focused events and trade shows.

Benefits

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration.
Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law.
Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, and Michigan.
Certain positions (such as field sales roles) may be exempt from this requirement.
Allegro MicroSystems (NASDAQ: ALGM) is a global leader in sensing and power semiconductor solutions, committed to driving e-mobility, clean energy, automation, and robotics forward.
Through Real Innovation, we're developing intelligent technologies that move the world toward a safer, more sustainable, and autonomous future.
Our acquisition of Crocus Technology further strengthens our leadership in magnetic sensing, bringing cutting-edge TMR technology to our world-class portfolio.
At Allegro, your work creates Real Impact.
Our advanced magnetic position and current sensors, power management ICs, brushless motor drivers, and LED lighting drivers are at the heart of critical systems worldwide.
From extending the range of electric vehicles and enabling smarter factories to powering efficient data centers and enhancing autonomous driving, our solutions touch lives every day.
If you're driving a car, using cloud services, or receiving a package, you're interacting with Allegro's technology in action.
We believe in Real Connection.
With a diverse team of over 4,400 employees across 17 countries and headquartered in Manchester, NH (USA), Allegro fosters a truly global and collaborative environment.
Our engineering, manufacturing, and support teams worldwide are united by a shared mission, working together with trust, respect, and purpose.
We encourage you to think differently, take informed risks, and build what's next.
Our dedication to pioneering solutions is reflected in our extensive portfolio of over 1,400 worldwide patents.
Allegro is not just building technology; we're building careers where your contributions matter, your growth is valued, and you can make a lasting difference.
Our unwavering commitment to excellence is underscored by our IATF16949:2016 and ISO14001:2015 certifications and the quality awards we've received globally.
Join us and help shape the future – where your innovation, impact, and connection will drive what's next!